[INFOGRAPHIC] Marketing to a 2020 Consumer: Pandemic Personas

Business Improvement in the Crisis - Virtualization and Revops

By David Mills
on May 20, 2020

While there are many challenges that organizations are facing as a result of COVID-19, there are also opportunities to come out of the other side as a stronger business. Resilience as a business means reaching deep to rely upon existing and newly acquired competencies to move through a season of challenge. One important area is accelerating as a result: virtualization and Revops.

How Much Does a Virtual Tour Cost for My Campus?

Leaders Are Starting to Think Recovery, Are You?

By David Mills
on April 09, 2020

We're starting to hear the whispers of going back to work. It's a welcome discussion. Leaders at all levels of government are starting to work through how we will start to recover. Have you started thinking about your bounce-back?

We're in a Moment that Needs Your Response

By David Mills
on March 26, 2020

We are in a moment right now, that presents a unique opportunity to your business or nonprofit. Whether you are a school, a healthcare practice, a senior living facility, retailer or service provider, there are things that you can do right now which you may never be able to do again.

What you can do right now - Make a personal connection

Values on Display: the Affect of COVID-19 on Your Brand Story

By Amy Alexander
on March 23, 2020

Values.
For many organizations, this is a concept passed around during high-level board meetings, or developed in the strategic planning or story brand process, but quickly forgotten. Even in a workplace that has their values displayed and posted for frequent employee review, company values still often feel dusty and inanimate -- not active verbs as much as required reading once or twice a year.

But now, more than ever, your corporate values are on display.

COVID-19 is boiling your Brand Story down to values.