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I imagine you have heard of arachnophobia (the fear of spiders) or claustrophobia (fear of confined or crowded spaces). But have you ever heard of a pseudo phobia, called Ostrich Complex? 

This phobia only affects marketing materials like websites and landing pages, and is quite the opposite of phobo-phobia - which is the fear of fear itself. Ostrich Complex happens to websites that are afraid. 

Signs and symptoms of websites with Ostrich Complex are:

  • It refuses to give any real answers to hard questions
  • It hides important product or service information from visitors, like Pricing
  • It avoids difficult subjects like competitor info and doesn't want to talk about its problems at all
  • It lacks common answers to questions like a Q&A section
  • It offers little to no value to your potential customers
  • They refuse to give you the information you are looking for… i.e. what is your secret to keeping your website ADA compliant at all times?

Unfortunately, Ostrich Complex is a fairly common symptom of traditional websites. But, there's hope. Take our website personality quiz, and discover more about how your website is interacting with people.

website personality quiz


Jennifer Bailey

Written by Jennifer Bailey

Enchantress of marketing strategy, digital development and creative spell-craft at Story Collaborative. Among rolling green hills and peaceful forests, an enchantress lived a quiet life surrounded by children and nature. But this enchantress was just as comfortable in the wilderness of the internet as she was in the wilderness of rural Virginia. With deep roots in digital marketing, Jennifer Bailey has 15 years of experience in cultivating organizational growth through conversion optimization, web development, search engine optimization, content development, and social media.