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Deep Dive » Content-management-system
Jennifer Bailey
By Jennifer Bailey
on September 16, 2020
The question: What to tell your ceo when they ask: "why do we have a blog? Isn't that a bunch of musings from one of our staff?"
Amy Alexander
By Amy Alexander
on September 08, 2020

The questionWhat is your answer when a client asks: “How can I get more good content on my website?”


The answer:

Gary Vaynerchuck is famous for having said: “Every one of you is a media company.” 

David Mills
By David Mills
on June 04, 2020

Among all of the important technology tools for getting online is the Content Management System (CMS). You might think of it as simply your website, but it is part of what should be "under the hood" of an effective online presence. Your CMS is what allows prospective customers to discover online the experience, talent and value that you offer.

David Mills
By David Mills
on May 06, 2016

The web marketing world is full of SEO (search engine optimization) offers. They often tell stories of wild new amounts of business using back room magic. One that was shared recently promised 111% more traffic in just 14 days! Usually more web traffic is better, but SEO packages that deal only with structure and links miss the reality of customer behavior---especially if they resort to risky or unethical tactics. Without addressing what the web searcher finds when they arrive on a site, SEO can miss the main point of building valuable web traffic that creates real customers. Both the search engines and potential buyers are looking for valuable content.