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8 min read

6 Things Modern Websites Must Achieve

By Amy Alexander on June 9, 2020

Topics: marketing automation Web Design marketing plan brand story education marketing Content Management System SEO Answers websites
6 min read

Do you need a second website or microsite for growth?

By David Mills on June 4, 2020

We tend to think of our websites in the singular. You may think that you “have a website” (i.e., one) and that one site is where everything has to fit. It’s easy to think that one business or organizational website is the single container for all of your online presence, but that’s not the reality for effective web marketing. Effective web marketing includes multiple landing pages, sub-sites or micro-sites for specific purposes all with the goal of giving people the exact information and opportunities that they need to become our customers.

Topics: school marketing healthcare marketing Productivity education marketing funeral home marketing inbound marketing Home Care growth marketing
5 min read

How to Leverage Virtual Learning Photos Being Taken of Your Students [video]

By Amy Alexander on May 1, 2020


Topics: Branding brand story education marketing marketing How to COVID-19 Business to Customer Christian School
3 min read

How Much Does a Virtual Tour Cost for My Campus?

By Amy Alexander on April 17, 2020

Topics: healthcare marketing education marketing funeral home marketing COVID-19 Answers Christian School
16 min read

We're in a Moment that Needs Your Response

By David Mills on March 26, 2020

We are in a moment right now, that presents a unique opportunity to your business or nonprofit. Whether you are a school, a healthcare practice, a senior living facility, retailer or service provider, there are things that you can do right now which you may never be able to do again.

Topics: education marketing Home Care Senior Living COVID-19 Christian School
4 min read

A Missional Moment for Christian Schools

By David Mills on March 26, 2020

Topics: school marketing brand story education marketing private school Christian School
5 min read

Getting Perspective on COVID-19 and Your Business or Nonprofit

By David Mills on March 17, 2020

Once they get past the health-concerns and medical response, leaders are beginning to wrestle with the immediate and short-term impacts of the COVID-19 crisis on their organizations. Protecting, closing, canceling and postponing is just the first step. Beyond the first, somewhat shocking and challenging parts of the process, it’s critical to get a handle on ways that you can approach the large scale changes that are occurring in and around your business or nonprofit.

Topics: school marketing healthcare marketing education marketing business growth strategies
5 min read

Importance of Video is Accelerating in 2020

By David Mills on March 10, 2020


The use of all types of video has increased consistently dramatically year over year for the past decade. In 2015, marketers reported that 78% felt that video was important and in 2020 that number is 92% (Wzowl 2020). Many businesses, schools, and nonprofits have incorporated video to a limited degree in their sales and marketing, but much of that adoption is falling far behind the way that both consumers and business buyers behave.

Topics: education marketing funeral home marketing employer brand growth marketing business growth strategies
3 min read

The Word They Forgot to Add to the Dictionary - Hactics (and how to know if you are doing it)

By David Mills on September 6, 2018

Def: hac·tic

  1. Marketing tactics that create busy work instead of saving time or providing shortcuts to a growth goal.
  2. Blend word from Hectic and Hack, i.e., Hactic: Hectic with Marketing Hacks.
Topics: medical marketing school marketing Nonprofits education marketing growth marketing business growth strategies social media
4 min read

Finding the Silver Lining in Facebook

By David Mills on April 2, 2018

When you look at the statistics, it’s easy to see that the majority (if not all) of the parents who might want to enroll their children in your school, as well as their friends, are pretty addicted to Facebook. Facebook is smart, and they’ve made it possible for the average American to make sharing family photos, playing games, checking in, and messaging a normal part of their daily operating system.

Topics: school marketing education marketing private education private school inbound marketing marketing Christian School business growth strategies social media