Do you need a second website or microsite for growth?

By David Mills
on June 04, 2020

We tend to think of our websites in the singular. You may think that you “have a website” (i.e., one) and that one site is where everything has to fit. It’s easy to think that one business or organizational website is the single container for all of your online presence, but that’s not the reality for effective web marketing. Effective web marketing includes multiple landing pages, sub-sites or micro-sites for specific purposes all with the goal of giving people the exact information and opportunities that they need to become our customers.

How Much Does a Virtual Tour Cost for My Campus?

We're in a Moment that Needs Your Response

By David Mills
on March 26, 2020

We are in a moment right now, that presents a unique opportunity to your business or nonprofit. Whether you are a school, a healthcare practice, a senior living facility, retailer or service provider, there are things that you can do right now which you may never be able to do again.

Getting Perspective on COVID-19 and Your Business or Nonprofit

By David Mills
on March 17, 2020

Once they get past the health-concerns and medical response, leaders are beginning to wrestle with the immediate and short-term impacts of the COVID-19 crisis on their organizations. Protecting, closing, canceling and postponing is just the first step. Beyond the first, somewhat shocking and challenging parts of the process, it’s critical to get a handle on ways that you can approach the large scale changes that are occurring in and around your business or nonprofit.

Importance of Video is Accelerating in 2020

By David Mills
on March 10, 2020

The use of all types of video has increased consistently dramatically year over year for the past decade. In 2015, marketers reported that 78% felt that video was important and in 2020 that number is 92% (Wzowl 2020). Many businesses, schools, and nonprofits have incorporated video to a limited degree in their sales and marketing, but much of that adoption is falling far behind the way that both consumers and business buyers behave.

The Word They Forgot to Add to the Dictionary - Hactics (and how to know if you are doing it)

By David Mills
on September 06, 2018

Def: hac·tic
ˈhaktik/
noun

1. Marketing tactics that create busy work instead of saving time or providing shortcuts to a growth goal.
2. Blend word from Hectic and Hack, i.e., Hactic: Hectic with Marketing Hacks.

Everyone loves a shortcut—but as you know from sitting in the back seat while people refuse to use a map—they don’t always lead you to where you thought they would. It’s easy to get busy with lots of tasks that others have used, or that have been suggested to us as shortcuts for growth. When you begin to dabble in marketing, you can start to get a dozen emails a week with “marketing hacks” (read that as quick shortcuts) with each one promising to address every challenge you are facing.

Christian School Marketing Tip #4 Link Marketing and Admissions

Christian School Marketing Tip #3 - Authentic Content

Christian Schools Marketing Tip #2 Connect with Parents Early in Their Process