As buyers navigate their way through the purchasing journey, they will research many brands and solutions for their problems. And, in such a noisy marketplace, it can feel almost impossible to set your brand apart. The good news? Brand storytelling can provide a powerful solution for engaging customers and enabling a truly differentiated brand. The little-known reality is that every brand (whether or not you're a media or marketing company) should include video as a core activity of enabling their buyers in the journey. And, it doesn't have to be as hard as you think!