5 Videos [+ examples] that Leverage Brand Storytelling in Your Buyer Journey

By Amy Alexander
on March 23, 2023

As buyers navigate their way through the purchasing journey, they will research many brands and solutions for their problems. And, in such a noisy marketplace, it can feel almost impossible to set your brand apart. The good news? Brand storytelling can provide a powerful solution for engaging customers and enabling a truly differentiated brand. The little-known reality is that every brand (whether or not you're a media or marketing company) should include video as a core activity of enabling their buyers in the journey. And, it doesn't have to be as hard as you think!

The Major Cons of Outsourced Marketing

By Amy Alexander
on February 15, 2023

Outsourced marketing is a reality for small, medium, and even large companies. We know this. It can't be helped. Whether it's niche digital advertising, rebranding, or website redesigns... even large organizations have to outsource niche expertise. But, have we considered the cost... the major disadvantages of perpetually outsourcing our marketing? Could serial, outsourced marketing be damaging our brand story in a way we never took the time to realize?

6 Value Proposition Mistakes That Dilute Brand Loyalty

By Amy Alexander
on December 15, 2022

Value propositions are elusive. Even top companies present themselves as "different" using the same concepts and terms as their competitors. They forget to actually differentiate when they present their value to their customers. Common value proposition mistakes leave customers lukewarm about brand loyalty, and unclear about why they should look at anything more than a price-point.

How can email marketing fuel your overall inbound strategy in 2022?

By Amy Alexander
on August 23, 2022

It's not a secret that inbound marketing is changing. There was a day when inbound marketing was new—a time when mainstream marketing wasn't writing content to bring inbound leads.

How Coke and 6 Other Brands Use HubSpot CMS to Tell Their Brand Story

By Amy Alexander
on April 07, 2021

Updated January, 2023

You might be surprised to hear that Coca-Cola, among other major brands like Nextdoor and Oregon State, have built attractive websites on HubSpot CMS. Even more, they are tapping into important parts of their brand story. If you’re looking into this solution for your own company, or want to take branding cues from big names, it can be helpful to explore these 7 examples.

See How Coke and 6 Other Big Brands Utilize HubSpot CMS to Tell Their Brand Story

How to convince your boss that your brands needs investment

By Amy Alexander
on September 16, 2020

The question: how to help your boss understand that your brand needs time and investment.

taunting a major competitor as an ad strategy: peatos vs cheetos

By Amy Alexander
on September 08, 2020

an ad strategy based on tigers

Since 2018, Cheetos has been the target of a new major competitor: PeaTos. These pea-filled copy-cats have one goal: be moderately more healthy than Cheetos. They've stripped out the common junk-food culprits, like artificial flavors and genetically modified ingredients, and they've replaced corn with peas. Their ad strategy -- rubbing it in Frito-Lays' face -- is nothing short of hilarious.

When asked: How can we get more good content on our website?

By Amy Alexander
on September 08, 2020

The question: What is your answer when a client asks: “How can I get more good content on my website?”

The answer:

Gary Vaynerchuck is famous for having said: “Every one of you is a media company.” 

What to tell your boss when they ask: how can we choose a new logo?

By Amy Alexander
on September 02, 2020

The question: what to tell your boss during a rebrand, when they ask: "how can we choose the best logo?"

The answer:

“So glad you asked! When looking at comps, ask yourself:

Top 3 Things to Consider When Choosing the Right Logo

By Amy Alexander
on August 18, 2020

Rebranding? Relaunching? New the the scene? Likely, you're going to sort through logo comps from a designer, but you'll do so without any really idea about how to choose the right thing. You'll look with your feelings or with your gut response. But, you won't inherently use logic or business sense in choosing the right logo.