5 Videos that Leverage Brand Storytelling in Your Buyer Journey
As buyers navigate their way through the purchasing journey, they will research many brands and solutions for their problems. And, in such a noisy marketplace, it can feel almost impossible to set your brand apart. The good news? Brand storytelling can provide a powerful solution for engaging customers and enabling a truly differentiated brand. The little known reality is that every brand (whether or not you're a media or marketing company) should include video as a core activity of enabling their buyers in the journey. And, it doesn't have to be as hard as you think!