I don't know if you've noticed, but... your consumers are at home. You know this because you're at home, too! But, it's easy to forget that everyone across the globe is at home in a way they were not previously. The continued behavioral changes of people on YouTube actually hold unique insights into how people are feeling, what they are needing, and how their life is changing. These 8 YouTube stats will remind you of the needs of your consumer. They might even launch your marketing team toward an empathetic strategy that hits a home run (no pun intended).
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No matter how much effort or money we invest in building our brand, there are two groups of people who ultimately decide how a brand story is shared. Employees and customers are the real brand storytellers. They define the value, reach, and impact of a brand. Success is achieved when we understand the role they play in our company narrative.
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[ Updated July, 2020 ]
What is the best day and time to post on social media? Wednesday. On Facebook, it's Wednesday at 11 a.m. or 1-2 p.m. and on Instagram it's Wednesday at 3p.
There is more to the story...
Best day and time to post on social media? Great question! I would love to say that the answer above is the perfect formula for publishing. I would also like to say that hours of our research resulted in a simple way to ensure engagement. But, the truth is: there is no perfect day and time for every audience.