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Deep Dive » Business-to-business
Amy Alexander
By Amy Alexander
on December 15, 2022
Value propositions are elusive. Even top companies present themselves as "different" using the same concepts and terms as their competitors. They forget to actually differentiate when they present their value to their customers. Common value proposition mistakes leave customers lukewarm about brand loyalty, and unclear about why they should look at anything more than a price-point.
David Mills
By David Mills
on February 11, 2021

Retail, especially it's local expression, has been one of the last to get relief from COVID shutdowns. Almost every town and city now has boarded up or vacant retail. We know from news and our own conversations that many of those stores aren't coming back. While big box stores have continued in-person and added lots of delivery and pick-up options, the smaller stores that give personality and social context to our communities have been shuttered.  

David Mills
By David Mills
on June 04, 2020

Among all of the important technology tools for getting online is the Content Management System (CMS). You might think of it as simply your website, but it is part of what should be "under the hood" of an effective online presence. Your CMS is what allows prospective customers to discover online the experience, talent and value that you offer.

David Mills
By David Mills
on November 19, 2019

(5 Minute Read)

What do Disney+ streaming, robotic automation and desktop video communication all have in common? We’re in an age of digital disruption. Entrepreneurs and savvy business owners alike are looking for competitive advantages and often find them in digital solutions. Your industry is no different with lots of disruption occurring now with even more to come in 2020.

What is Digital Disruption?

This is the effect of technology that changes the basic expectations and behaviors throughout our culture. Market disruption can cause whole industries to radically change and long-standing companies to disappear in very short periods of time.

David Mills
By David Mills
on November 09, 2017

Reach the audience you need more quickly... and then keep them.

Opening new services, locations, and any kind of business growth requires an investment balancing act. You ask, "which marketing spend will create a return most quickly?", and,"how can I minimize risk and reduce the “burn rate” as the business grows?" Reaching break-even isn’t the goal, since total profit at break-even is zero. The goal is to get beyond break-even to profitability.  

David Mills
By David Mills
on November 09, 2017

Whether you are expanding to a second (or third, fourth) location, or adding a new service line to your business, seasons of growth take your business into new levels of risk that require innovation. And beyond just the opportunity for new revenues and profits, the innovative thinking that goes with the expansion process and your business marketing strategy is actually important to the rest of your business too.

David Mills
By David Mills
on May 12, 2016

We live in a visually demanding world -- we need graphics for almost everything in marketing. That means involvement with designers is a part of daily life. It's especially true if you're committed to keeping on-brand web content, emails, and social posts. I've learned a few things about working with designers in the last 10 years. (At least they don't laugh at me quite as often.) In this short video, Amy Alexander, our brand guru (not self proclaimed), shares some of the common questions that she gets working with business and organizational leaders.

David Mills
By David Mills
on February 20, 2016

Our assumptions about how to manage sales and marketing, along with our sales funnel, have to change to fit new buyer behaviors that have been shaped by technology.

David Mills
By David Mills
on February 16, 2016

The SMART acronym has been applied to objectives in a variety of fields. Specific, Measurable, Attainable, Relevant, and Timely goals have made project management, performance evaluation, and even marketing more effective. When you are setting goals for your marketing, "SMART" is the way to go.

David Mills
By David Mills
on February 15, 2016

Local search services allow businesses to meet customers in the "magic moment of search." Searching online may no longer seem like magic to the customer who has become accustomed to using their phone, tablet, or laptop to shop or find services, but it is magic when a business finds a ready customer through local search. Google's mission is to match up consumer intent in the immediate moment of their search, and local seo services can help organizations meet the consumer in that moment.