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4 min read

What is a Content Management System (CMS) and do you need one?

By David Mills on June 4, 2020

Topics: Web Design Content Management System Business to Business Answers Business to Customer business growth strategies
3 min read

Marketing Advice Roundup: Do's and Don'ts of Email Marketing

By Jennifer Bailey on May 7, 2020

Each week here at Story Collaborative we do a live video for our Facebook viewers. (Check out S+Marketing LIVE's "3 Marketing Things" Series). Today's Marketing Roundup includes advice from all of our super talented team members!

Topics: email Business to Business Business to Customer
4 min read

Can You Pass the Millennial Reality Test

By David Mills on February 24, 2020

Millennials have a nose for what’s authentic, how is your brand story doing?

Millennials are the emerging consumer powerhouse - $600 million in 2019. Their values come through loud and clear in how they shop and what they buy. One value you need to know about is their strong preference for authenticity. It impacts the way they see your business.

90% of millennials say that brand authenticity is important to them. They prefer the “real and organic” over the “perfect and packaged.” They are seeing your business or nonprofit brand through that unique lense - and it creates a bigger impact than you might think. Their reaction can range from mild-distaste all the way to “this is obviously not for me,” and immediate departure from the website or other collateral. We've interviewed millennials who took one look at a website and concluded they'd never return.

Topics: Branding brand story Business to Business Business to Customer business growth strategies
5 min read

Protecting Your Company from Digital Disruption

By David Mills on November 19, 2019

Topics: Growth Driven Design Business to Business Account Based Marketing growth marketing business growth strategies
2 min read

3 Steps to Prepare for 2018 Growth Marketing

By David Mills on December 4, 2017

December is a great time for businesses that aren’t consumed by holiday sales activity to get ready for growth in 2018. Here are three smart investments you can make now to get ready for growth next year.

Topics: Business to Business growth marketing business growth strategies
4 min read

In Business Marketing, Always Opt for Growth First

By David Mills on November 9, 2017

Reach the audience you need more quickly... and then keep them.

Opening new services, locations, and any kind of business growth requires an investment balancing act. You ask, "which marketing spend will create a return most quickly?", and,"how can I minimize risk and reduce the “burn rate” as the business grows?" Reaching break-even isn’t the goal, since total profit at break-even is zero. The goal is to get beyond break-even to profitability.  

Topics: inbound marketing Growth Driven Design Business to Business Business to Customer business growth strategies
3 min read

Growth Marketing Strategies - Finding Audience Velocity

By David Mills on November 9, 2017

Whether you are expanding to a second (or third, fourth) location, or adding a new service line to your business, seasons of growth take your business into new levels of risk that require innovation. And beyond just the opportunity for new revenues and profits, the innovative thinking that goes with the expansion process and your business marketing strategy is actually important to the rest of your business too.

Topics: inbound marketing Growth Driven Design Business to Business Business to Customer business growth strategies
3 min read

4 Ways to Make Your Brand Story Count (Start with Employees)

By David Mills on August 3, 2016

If you listen to what Jeff Bezos of Amazon says about our brands, you’ll probably agree: “Your brand is what people say about you when you’re not in the room.”

Your Brand Story

The story part of the brand is important too because the impressions that people have and share about our companies aren’t just fleeting observations-- they are stories that get told over and over again, woven into the broader life narratives that people remember and take with them into all of their relationships.

Topics: Branding brand story marketing Business to Business Business to Customer employee branding
2 min read

Why An Interruptive Business Story Isn't Worth Telling

By David Mills on July 22, 2016

The aim of marketing is to place your business story in the thoughts and conversations of your buyer (in a way that creates sales).

It used to be that the precursor to an effective business story was pushing out a big and brassy advertisement right in the middle of whatever consumers were enjoying. If they were listening to radio, you made them stop for the commercial break. Same thing with TV; you gave them eight minutes of viewing and then made them wait through several minutes of ads before they could see the next section of their show.

Topics: Storytelling marketing Business to Business Business to Customer social media
1 min read

Working Well with Your Designer

By David Mills on May 12, 2016

[cs_content][cs_section parallax="false" style="margin: 0px;padding: 45px 0px;"][cs_row inner_container="true" marginless_columns="false" style="margin: 0px auto;padding: 0px;"][cs_column fade="false" fade_animation="in" fade_animation_offset="45px" fade_duration="750" type="1/1" style="padding: 0px;"][cs_text]We live in a visually demanding world -- we need graphics for almost everything in marketing. That means involvement with designers is a part of daily life. It's especially true if you're committed to keeping on-brand web content, emails, and social posts. I've learned a few things about working with designers in the last 10 years. (At least they don't laugh at me quite as often.) In this short video, Amy Alexander, our brand guru (not self proclaimed), shares some of the common questions that she gets working with business and organizational leaders.

Topics: team work Storytelling Nonprofits marketing Business to Business