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6 min read

Do you need a second website or microsite for growth?

By David Mills on June 4, 2020

We tend to think of our websites in the singular. You may think that you “have a website” (i.e., one) and that one site is where everything has to fit. It’s easy to think that one business or organizational website is the single container for all of your online presence, but that’s not the reality for effective web marketing. Effective web marketing includes multiple landing pages, sub-sites or micro-sites for specific purposes all with the goal of giving people the exact information and opportunities that they need to become our customers.

Topics: school marketing healthcare marketing Productivity education marketing funeral home marketing inbound marketing Home Care growth marketing
3 min read

How Much Does a Virtual Tour Cost for My Campus?

By Amy Alexander on April 17, 2020

Topics: healthcare marketing education marketing funeral home marketing COVID-19 Answers Christian School
5 min read

Getting Perspective on COVID-19 and Your Business or Nonprofit

By David Mills on March 17, 2020

Once they get past the health-concerns and medical response, leaders are beginning to wrestle with the immediate and short-term impacts of the COVID-19 crisis on their organizations. Protecting, closing, canceling and postponing is just the first step. Beyond the first, somewhat shocking and challenging parts of the process, it’s critical to get a handle on ways that you can approach the large scale changes that are occurring in and around your business or nonprofit.

Topics: school marketing healthcare marketing education marketing business growth strategies

Thanks for Those Who Care

By David Mills on November 1, 2019

To all of those who serve in health care, funeral care, therapeutic services, homeland defense and senior services, our community owes you a debt of gratitude for the selfless way in which you serve. Whether it is diagnosis or prevention, supporting families in the loss of someone they love, or protecting our communities or supporting our seniors, you make a world of difference. Our community and our nation would not be the same without you.
Topics: healthcare marketing Home Care
3 min read

Healthcare marketing - Digital Ads vs. SEO

By David Mills on June 6, 2019

If you wonder whether healthcare marketing should focus on digital ads or organic SEO (search engine optimization), the right answer is often - "yes." Making a choice about how to prioritize ads in your healthcare marketing can pit your efforts to create the content required for effective SEO against digital ads. The digital ads vs. seo decision should be based on your current business needs, and balanced against long-term goals. Healthcare marketing, done well, can address both long-term and short-term business goals.

Topics: healthcare marketing SEO