The use of all types of video has increased consistently dramatically year over year for the past decade. In 2015, marketers reported that 78% felt that video was important and in 2020 that number is 92% (Wzowl 2020). Many businesses, schools, and nonprofits have incorporated video to a limited degree in their sales and marketing, but much of that adoption is falling far behind the way that both consumers and business buyers behave.

It hardly seems fair.  First, consumers use democratizing technology to change everything,  and then the state of change puts employees in the driver's seat too. We're hiring at Story Collaborative, and like many other employers, want to find the right person. Here is a chance to catch your breath and look beyond our now Uberized world as it relates to hiring and keeping great team members.  In this guest post, we are joined by Jonathan M. Mills, Founder of Corporate Culture Specialist with important insights into how your brand  can adapt and thrive in an employee's market.