We've all seen that tribal reality TV moment when all the contestants meet by torchlight and vote to exile others with their votes written on a piece of bark, and put it into the giant tiki head. Someone is always getting voted off the island - does that apply to your website too?
Best Kept Secret-itus is a tricky website illness. You or other leaders in your organization might think or say, “I feel like we’re a best kept secret.” This is the first sign that you may in fact have this website illness. To know for sure if your website has this illness, you must be able to define your target audience, because the disease occurs when too few people in that audience know that you exist.
What happens when an ad campaign goes totally wrong? I mean, the ad campaign actually sends their potential customers running for the hills, wanting to jump off a cliff or even better: “climb Mount Everest in flippers,” as one commenter put it.
Rebranding? Relaunching? New the the scene? Likely, you're going to sort through logo comps from a designer, but you'll do so without any really idea about how to choose the right thing. You'll look with your feelings or with your gut response. But, you won't inherently use logic or business sense in choosing the right logo.
This is a common question for many marketers. You look at your site, and it's been a few months (or a few years) since it was revamped. You start to wonder... "Do I need a new website?" Sometimes, it's not a question you're asking. In some cases, your boss walked into your office in the middle of a busy day and asked, "Hey, do we need a new website?"
Here’s the thing guys. We understand that COVID-19 has changed the way we interact and conduct meetings. With companies like Amazon allowing remote work until next year, and Uber even extending that period until at least June of 2021, being on a video call is here to stay. But there are some rules of engagement for video. And you could be breaking them.
Story-based marketing is a growing, dramatic change in the way that brands are connecting and building loyal relationships with their customers. This approach is more powerful than you might think. It's developed beyond simply including stories in the engagement process. Four characteristics help define the difference between traditional and story-based marketing.
A common (but outdated) definition of story-based marketing goes something like this:
Single Point of Failure: this is a concept in IT, business, and manufacturing planning that says: there are some things in our business that can shut us down. If they fail, we fail... As marketers, we are often subject to these single points of failure that stop us from getting things done. We get stuck, because of a single point of failure. Our marketing relies upon a single resource that is either expensive, hard to get, or slow to respond (this is a bottleneck point of failure).
I don't know if you've noticed, but... your consumers are at home. You know this because you're at home, too! But, it's easy to forget that everyone across the globe is at home in a way they were not previously. The continued behavioral changes of people on YouTube actually hold unique insights into how people are feeling, what they are needing, and how their life is changing. These 8 YouTube stats will remind you of the needs of your consumer. They might even launch your marketing team toward an empathetic strategy that hits a home run (no pun intended).
The recent 2020 Benchmarking Study demonstrated the dramatic revenue difference between those who use a CRM and those who do not (if you didn't know, CRM stands for customer relationship management). For those who have feelings of dread about trying out a CRM, or memories of CRMs before the modern email and mobile integrated versions, it's easy to have completely the wrong idea about the about why am I doing this?
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