Have you noticed a strange pattern of inappropriate, rude or vulgar language in random places on your website? Are you seeing strange tics like popup messages or changes that you did not make?
What is choice paralysis?
Choice paralysis is the inability to choose, or being frozen in the process because of mental or emotional overload. This can impact your website, the services or products that you sell, and all of your marketing. The last thing we want our marketing to do is to paralyze decisions! We want to help people make good ones!
an ad strategy based on tigers
Since 2018, Cheetos has been the target of a new major competitor: PeaTos. These pea-filled copy-cats have one goal: be moderately more healthy than Cheetos. They've stripped out the common junk-food culprits, like artificial flavors and genetically modified ingredients, and they've replaced corn with peas. Their ad strategy -- rubbing it in Frito-Lays' face -- is nothing short of hilarious.
The question: how to help your boss feel at-ease in front of the camera, when they say: "I'm terrible at this!"
The question: What is your answer when a client asks: “How can I get more good content on my website?”
The answer:
Gary Vaynerchuck is famous for having said: “Every one of you is a media company.”
The question: what to say to your intern when they ask: "what's the first thing I can do to seo my articles?"
The answer:
"Oh hey intern, thanks for asking about optimizing your content!
The question: what to tell your boss during a rebrand, when they ask: "how can we choose the best logo?"
The answer:
“So glad you asked! When looking at comps, ask yourself:
The question: How to respond when asked: "what's better? YouTube or Vimeo?"
The answer:
Well, one isn’t better -- they’re just different! In general, YouTube is the place that the average business can build an audience, gain SEO value (since it’s owned by Google), and expect consumer interaction. Vimeo is really the filmmaker’s platform. This is a place you can host videos that are embedded on your website, or share edits with clients. Vimeo provides unique control of your content that YouTube is not designed for. But, don’t forget! Platforms like Facebook typically require you to upload your video there as well for the best shareability and visibility.”
The question: How to respond when your CFO walks in and says: "We're going to cut your marketing budget, unless you can prove that your methods are working."
The answer:
You can't say: “Yikes! I need a rain check."
Personalization vs. de-personalization
Understanding Personalization
In order to understand de-personalization we have to understand personalization. This is the use of data to deliver messages and information to the right person at the right time. This can put the right kind of data in front of the right person at the right time.
