Preventing Choice Paralysis in your Prospects

By David Mills
on September 08, 2020

What is choice paralysis?

Choice paralysis is the inability to choose, or being frozen in the process because of mental or emotional overload. This can impact your website, the services or products that you sell, and all of your marketing. The last thing we want our marketing to do is to paralyze decisions! We want to help people make good ones!

taunting a major competitor as an ad strategy: peatos vs cheetos

By Amy Alexander
on September 08, 2020

an ad strategy based on tigers

Since 2018, Cheetos has been the target of a new major competitor: PeaTos. These pea-filled copy-cats have one goal: be moderately more healthy than Cheetos. They've stripped out the common junk-food culprits, like artificial flavors and genetically modified ingredients, and they've replaced corn with peas. Their ad strategy -- rubbing it in Frito-Lays' face -- is nothing short of hilarious.

In front of the camera, when your boss says: I’m terrible at this!

By Chad Alexander
on September 08, 2020

The question: how to help your boss feel at-ease in front of the camera, when they say: "I'm terrible at this!"

When asked: How can we get more good content on our website?

By Amy Alexander
on September 08, 2020

The question: What is your answer when a client asks: “How can I get more good content on my website?”

The answer:

Gary Vaynerchuck is famous for having said: “Every one of you is a media company.” 

When your intern asks: How Do I SEO my articles?

By Jennifer Bailey
on September 08, 2020

The question: what to say to your intern when they ask: "what's the first thing I can do to seo my articles?"

The answer:

"Oh hey intern, thanks for asking about optimizing your content!

What to tell your boss when they ask: how can we choose a new logo?

By Amy Alexander
on September 02, 2020

The question: what to tell your boss during a rebrand, when they ask: "how can we choose the best logo?"

The answer:

“So glad you asked! When looking at comps, ask yourself:

What to say when asked: What's better? YouTube or Vimeo?

By Chad Alexander
on September 02, 2020

The question: How to respond when asked: "what's better? YouTube or Vimeo?"

The answer:

Well, one isn’t better -- they’re just different! In general, YouTube is the place that the average business can build an audience, gain SEO value (since it’s owned by Google), and expect consumer interaction. Vimeo is really the filmmaker’s platform. This is a place you can host videos that are embedded on your website, or share edits with clients. Vimeo provides unique control of your content that YouTube is not designed for. But, don’t forget! Platforms like Facebook typically require you to upload your video there as well for the best shareability and visibility.”

What to say when asked: Can you prove your marketing is working?

By David Mills
on September 02, 2020

The question: How to respond when your CFO walks in and says: "We're going to cut your marketing budget, unless you can prove that your methods are working."

The answer:

You can't say: “Yikes! I need a rain check." 

De-Personalization Disorder: Website THerapy

By David Mills
on August 25, 2020

Personalization vs. de-personalization

Understanding Personalization

In order to understand de-personalization we have to understand personalization. This is the use of data to deliver messages and information to the right person at the right time. This can put the right kind of data in front of the right person at the right time. 

What if your recruitment funnel is upside down?

By David Mills
on August 25, 2020

Since recruiting and retaining caregivers is the lifeblood of homecare recruiting, healthcare recruiting, and other industries facing a shortage, finding the right approach to the recruitment funnel is critical. With in-person events off the table right now, job listing services might seem like the only viable option. The 2020 Benchmarking Study highlights an important recruiting difference between agencies that are growing and those that struggle to grow.