Your home care website is an essential part of your marketing. It's the place that seniors and their families first experience the difference that you offer. Like a salesperson that's available 24/7, your website is the hub around which you should be building both marketing and caregiver recruiting. If that critical online resource becomes a risk for seniors, it threatens their security and your business.
The massive number of details that you're managing to launch a new service line or office location can crowd out one important area - marketing. Great healthcare offerings need great patients. Starting the marketing process early and ensuring that you cover the essential elements will make the investment in clinic space, and time pay off earlier.
Attracting the right number of caregivers to meet client demand is challenging. Your growth is limited by not having great caregivers available when the client is ready. And, keeping those caregivers requires that you've got a job they want when they're ready. Growing agencies are figuring out how to keep the right supply of caregivers to meet client opportunities. An insight from the 2020 Benchmarking Study points out a critical way to boost your effectiveness.
I imagine you have heard of arachnophobia (the fear of spiders) or claustrophobia (fear of confined or crowded spaces). But have you ever heard of a pseudo phobia, called Ostrich Complex?
"That’s a great question, boss lady!
Does your website lack any return visitors, or have your site visits fallen off? Is it failing to get any lead conversions from real people? Has it been more than 3 years since you have had real work done on it? Has it been built by a do-it-yourself solution, or did Jonas in your uncle’s basement design it for you?
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