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Jennifer Bailey

Jennifer Bailey

Enchantress of marketing strategy, digital development and creative spell-craft at Story Collaborative. Among rolling green hills and peaceful forests, an enchantress lived a quiet life surrounded by children and nature. But this enchantress was just as comfortable in the wilderness of the internet as she was in the wilderness of rural Virginia. With deep roots in digital marketing, Jennifer Bailey has 15 years of experience in cultivating organizational growth through conversion optimization, web development, search engine optimization, content development, and social media.

Recent posts by Jennifer Bailey

1 min read

when your website is afraid: Website Therapy

By Jennifer Bailey on September 23, 2020

I imagine you have heard of arachnophobia (the fear of spiders) or claustrophobia (fear of confined or crowded spaces). But have you ever heard of a pseudo phobia, called Ostrich Complex? 

Topics: Web Design websites Website Therapy
1 min read

When your boss asks the cost of making your website ADA Compliant

By Jennifer Bailey on September 23, 2020

The questionWhat to tell your boss when they walk in and say: “how much is it going to cost us to get our website ADA compliant?"

Topics: websites Website Therapy Repeat After Me
1 min read

when your website has no date for the prom: website Therapy

By Jennifer Bailey on September 16, 2020

No Leads To Your WEbsite, AKA: No-Date-For-Prom-Itis

Does your website lack any return visitors, or have your site visits fallen off? Is it failing to get any lead conversions from real people? Has it been more than 3 years since you have had real work done on it? Has it been built by a do-it-yourself solution, or did Jonas in your uncle’s basement design it for you? 

Topics: Web Design websites Website Therapy
1 min read

What to say when your CEO asks: isn't a blog just worthless musings?

By Jennifer Bailey on September 16, 2020

The questionWhat to tell your ceo when they ask: "why do we have a blog? Isn't that a bunch of musings from one of our staff?"

Topics: inbound marketing Content Management System content writing Repeat After Me
1 min read

Website Therapy: Techno-Spasm-Itis

By Jennifer Bailey on September 8, 2020

Have you noticed a strange pattern of inappropriate, rude or vulgar language in random places on your website? Are you seeing strange tics like popup messages or changes that you did not make? 

Topics: Web Design websites Website Therapy
1 min read

When your intern asks: How Do I SEO my articles?

By Jennifer Bailey on September 8, 2020

The question: what to say to your intern when they ask: "what's the first thing I can do to seo my articles?"

 

The answer:

"Oh hey intern, thanks for asking about optimizing your content!

Topics: SEO Repeat After Me
2 min read

How Self-Deprecation Can Save Your Failed Ad Campaign

By Jennifer Bailey on August 18, 2020

What happens when an ad campaign goes totally wrong? I mean, the ad campaign actually sends their potential customers running for the hills, wanting to jump off a cliff or even better: “climb Mount Everest in flippers,” as one commenter put it. 

Topics: ads adsinthewild s+marketing
2 min read

value propositions that win: Ads in the Wild

By Jennifer Bailey on August 4, 2020

Let's talk about the power of the value proposition - as it's that one powerful statement that clearly defines the benefit of a product or service. 

1 min read

Ads in the wild: Campbell Soup for the hungry soul

By Jennifer Bailey on July 22, 2020

Hungry, hungry, hungry...

Did you ever notice that the ads you experience on vacation affect you differently than in every day life? That's the experience you might have when you are super hungry and see commercials for food! With a lot of stay-cationing going on and people choosing to travel by car instead of plane, this canned soup commercial couldn't be more timely - it will actually make you feel hungry after a long day's travel, or if you are thinking about meal prep for your stay at home crew.

Topics: ads adsinthewild
1 min read

Value Based ads bring out the best in Americans

By Jennifer Bailey on July 1, 2020

There’s nothing quite like getting the feeling of pride and patriotism from your fellow countrymen to pull on your heart strings and remind you of whats important. Thats exactly what some American companies have accomplished throughout the years through their advertising.

Topics: marketing growth marketing social media adsinthewild s+marketing