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Amy Alexander

Amy Alexander

Valiant defender of client brands, creative genius, master of graphic design and photography, and mother of (cute, tiny) dragons at Story Collaborative. Once upon a time, a brilliant warrior princess and her family wanted to forge a business that cared about people as much as it cares about results - and so - Story Collaborative was born. With over a decade of experience in graphic design, Amy has developed brand experiences for large and small organizations across the US. After completing her B.S., Amy left freelance design consulting to work in higher education. There she managed print and digital experiences in a collaborative environment. She now has years of creative direction under her belt, providing a unique understanding of customer interaction with brand touch-points. When she’s not slaying giants for her cherished clients, she can be found relaxing and adventuring with her husband, twin girls Morgan and Mallory, and her extended family.

Recent posts by Amy Alexander

1 min read

Getting buy-in when your staff says they don’t have time for training

By Amy Alexander on September 23, 2020

The questionHow to get buy-in when your staff says: “I don’t have time for training!”

 

The answer:

That ^ is the face the rest of the staff makes, when one person speaks up that they just don’t have time. But everyone is feeling it. And, likely many of you have been there as well! I certainly have. I’ve also experienced this situation as a boss, trying to get my team to invest in their skills without really giving them the time to do that.

Topics: Video Killed the Radio Star Repeat After Me
1 min read

How to convince your boss that your brands needs investment

By Amy Alexander on September 16, 2020

The questionhow to help your boss understand that your brand needs time and investment.

Topics: Branding brand story Repeat After Me
1 min read

taunting a major competitor as an ad strategy: peatos vs cheetos

By Amy Alexander on September 8, 2020

an ad strategy based on tigers

Since 2018, Cheetos has been the target of a new major competitor: PeaTos. These pea-filled copy-cats have one goal: be moderately more healthy than Cheetos. They've stripped out the common junk-food culprits, like artificial flavors and genetically modified ingredients, and they've replaced corn with peas. Their ad strategy -- rubbing it in Frito-Lays' face -- is nothing short of hilarious.

Topics: business growth strategies ads adsinthewild
1 min read

When asked: How can we get more good content on our website?

By Amy Alexander on September 8, 2020

The questionWhat is your answer when a client asks: “How can I get more good content on my website?”

 

The answer:

Gary Vaynerchuck is famous for having said: “Every one of you is a media company.” 

Topics: Content Management System SEO content writing Repeat After Me
1 min read

What to tell your boss when they ask: how can we choose a new logo?

By Amy Alexander on September 2, 2020

The question: what to tell your boss during a rebrand, when they ask: "how can we choose the best logo?"

 

The answer:

“So glad you asked! When looking at comps, ask yourself:

Topics: Branding brand story Repeat After Me
3 min read

Top 3 Things to Consider When Choosing the Right Logo

By Amy Alexander on August 18, 2020

Rebranding? Relaunching? New the the scene? Likely, you're going to sort through logo comps from a designer, but you'll do so without any really idea about how to choose the right thing. You'll look with your feelings or with your gut response. But, you won't inherently use logic or business sense in choosing the right logo.

Topics: Branding brand story
3 min read

8 youtube stats that will remind you of the needs of your consumer

By Amy Alexander on August 11, 2020

I don't know if you've noticed, but... your consumers are at home. You know this because you're at home, too! But, it's easy to forget that everyone across the globe is at home in a way they were not previously. The continued behavioral changes of people on YouTube actually hold unique insights into how people are feeling, what they are needing, and how their life is changing. These 8 YouTube stats will remind you of the needs of your consumer. They might even launch your marketing team toward an empathetic strategy that hits a home run (no pun intended).

Topics: COVID-19 soclal networks business growth strategies social media infographic
2 min read

way-forward personas: marketing to a changed globe

By Amy Alexander on August 4, 2020

As people begin the long road toward whatever their new post-COVID, at-home, foundationally-digital life will become, new research has emerged about consumer behavior. Ketchum's research, which surveyed consumers in mid-June, tells us a lot about how people will move forward in their buying habits.

Topics: marketing plan growth marketing business growth strategies
3 min read

[Infographic] Who is on Facebook, and how should we advertise?

By Amy Alexander on July 16, 2020

In 2020, I think it's clear that "everyone" is on Facebook. But, even so... the question remains: who is actively using Facebook and what are they doing while they scroll? These insights can help us better target our ads, and develop more relevant organic content.

Topics: Facebook social media infographic
1 min read

[INFOGRAPHIC] Marketing to a 2020 Consumer: Pandemic Personas

By Amy Alexander on June 24, 2020

Topics: marketing COVID-19 Training Business to Customer