The question: How to get buy-in when your staff says: “I don’t have time for training!”

The answer:

That ^ is the face the rest of the staff makes, when one person speaks up that they just don’t have time. But everyone is feeling it. And, likely many of you have been there as well! I certainly have. I’ve also experienced this situation as a boss, trying to get my team to invest in their skills without really giving them the time to do that.

The question: how to help your boss understand that your brand needs time and investment.

an ad strategy based on tigers

Since 2018, Cheetos has been the target of a new major competitor: PeaTos. These pea-filled copy-cats have one goal: be moderately more healthy than Cheetos. They've stripped out the common junk-food culprits, like artificial flavors and genetically modified ingredients, and they've replaced corn with peas. Their ad strategy -- rubbing it in Frito-Lays' face -- is nothing short of hilarious.

The question: What is your answer when a client asks: “How can I get more good content on my website?”

The answer:

Gary Vaynerchuck is famous for having said: “Every one of you is a media company.” 

The question: what to tell your boss during a rebrand, when they ask: "how can we choose the best logo?"

The answer:

“So glad you asked! When looking at comps, ask yourself:

Rebranding? Relaunching? New the the scene? Likely, you're going to sort through logo comps from a designer, but you'll do so without any really idea about how to choose the right thing. You'll look with your feelings or with your gut response. But, you won't inherently use logic or business sense in choosing the right logo.

I don't know if you've noticed, but... your consumers are at home. You know this because you're at home, too! But, it's easy to forget that everyone across the globe is at home in a way they were not previously. The continued behavioral changes of people on YouTube actually hold unique insights into how people are feeling, what they are needing, and how their life is changing. These 8 YouTube stats will remind you of the needs of your consumer. They might even launch your marketing team toward an empathetic strategy that hits a home run (no pun intended).

As people begin the long road toward whatever their new post-COVID, at-home, foundationally-digital life will become, new research has emerged about consumer behavior. Ketchum's research, which surveyed consumers in mid-June, tells us a lot about how people will move forward in their buying habits.

In 2020, I think it's clear that "everyone" is on Facebook. But, even so... the question remains: who is actively using Facebook and what are they doing while they scroll? These insights can help us better target our ads, and develop more relevant organic content.