For many organizations, this is a concept passed around during high-level board meetings, or developed in the strategic planning or story brand process, but quickly forgotten. Even in a workplace that has their values displayed and posted for frequent employee review, company values still often feel dusty and inanimate -- not active verbs as much as required reading once or twice a year.
But now, more than ever, your corporate values are on display.
Sometimes, clients want to know if we’ll work on spec. Or in other words: do we have enough faith in our product to bring a finished marketing program to the table before anyone agrees to pay for it? The quick and short answer is: no. Our team doesn’t work on spec.
In some ways, this question comes down to trust. As a prospective buyer of marketing services, if you’re asking this question then you do not trust us or another agency enough to pay for unseen results. And, we can understand that feeling.
The truth is, marketing has become the car salesman of B2B careers. We make big claims about growth, but many times don’t come through. And business owners feel as if they’ve been manipulated into wasting money.
So, let’s dive into the meat of this question, and explain why we don’t work this way.
Brand platforms are all about capturing the existing spirit of your company. The personality, goals, and driving force of any brand should be somehow expressed in a genuine brand platform.
Brand stories help organizations grow more quickly and with greater sustainability. Complete the checkup to find out how yours might be working.
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