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Values on Display: the Affect of COVID-19 on Your Brand Story

By Amy Alexander
on March 23, 2020

Values.
For many organizations, this is a concept passed around during high-level board meetings, or developed in the strategic planning or story brand process, but quickly forgotten. Even in a workplace that has their values displayed and posted for frequent employee review, company values still often feel dusty and inanimate -- not active verbs as much as required reading once or twice a year.

But now, more than ever, your corporate values are on display.

COVID-19 is boiling your Brand Story down to values.

What is a branded photo shoot? Plus, four times it's a bad investment.

Capturing your brand story in photos: How to choose the right marketing images

Why Most Marketing and Creative Agencies Do Not Work On Spec

By Amy Alexander
on January 23, 2020

Sometimes, clients want to know if we’ll work on spec. Or in other words: do we have enough faith in our product to bring a finished marketing program to the table before anyone agrees to pay for it? The quick and short answer is: no. Our team doesn’t work on spec.

In some ways, this question comes down to trust. As a prospective buyer of marketing services, if you’re asking this question then you do not trust us or another agency enough to pay for unseen results. And, we can understand that feeling.

The truth is, marketing has become the car salesman of B2B careers. We make big claims about growth, but many times don’t come through. And business owners feel as if they’ve been manipulated into wasting money.

So, let’s dive into the meat of this question, and explain why we don’t work this way.

Developing a Genuine Brand Platform

By Amy Alexander
on February 19, 2019

Develop a more powerful brand with a genuine brand platform

Brand platforms are all about capturing the existing spirit of your company. The personality, goals, and driving force of any brand should be somehow expressed in a genuine brand platform.

Is your brand story working?

By Amy Alexander
on September 20, 2018

How Healthy is Your Brand Story?

Brand stories help organizations grow more quickly and with greater sustainability. Complete the checkup to find out how yours might be working.

Smart Marketing: Building Your Buyer Persona

Smart Marketing: Rented vs. Owned Assets

By Amy Alexander
on June 21, 2016

In a world with endless marketing opportunities, your budget has to be strategic. Having a smart marketing plan involves investing in marketing assets you own, like your website and email list.

A smart marketing plan invests in a website.

Your website is full of owned assets, especially if the content is ranking high in Google search. Since the content you write on your website is entirely your own, and AdWords are merely rented for a premium, this makes your website very valuable. If you don't have a good SEO strategy, that's the first place you can invest for a return. Remember that relevant and fresh content should be part of any SEO strategy.