8 youtube stats that will remind you of the needs of your consumer

By Amy Alexander
on August 11, 2020

I don't know if you've noticed, but... your consumers are at home. You know this because you're at home, too! But, it's easy to forget that everyone across the globe is at home in a way they were not previously. The continued behavioral changes of people on YouTube actually hold unique insights into how people are feeling, what they are needing, and how their life is changing. These 8 YouTube stats will remind you of the needs of your consumer. They might even launch your marketing team toward an empathetic strategy that hits a home run (no pun intended).

way-forward personas: marketing to a changed globe

By Amy Alexander
on August 04, 2020

As people begin the long road toward whatever their new post-COVID, at-home, foundationally-digital life will become, new research has emerged about consumer behavior. Ketchum's research, which surveyed consumers in mid-June, tells us a lot about how people will move forward in their buying habits.

[Infographic] Who is on Facebook, and how should we advertise?

By Amy Alexander
on July 16, 2020

In 2020, I think it's clear that "everyone" is on Facebook. But, even so... the question remains: who is actively using Facebook and what are they doing while they scroll? These insights can help us better target our ads, and develop more relevant organic content.

[INFOGRAPHIC] Marketing to a 2020 Consumer: Pandemic Personas

6 Things Modern Websites Must Achieve

How Much Does a Virtual Tour Cost for My Campus?

Values on Display: the Affect of COVID-19 on Your Brand Story

By Amy Alexander
on March 23, 2020

Values.
For many organizations, this is a concept passed around during high-level board meetings, or developed in the strategic planning or story brand process, but quickly forgotten. Even in a workplace that has their values displayed and posted for frequent employee review, company values still often feel dusty and inanimate -- not active verbs as much as required reading once or twice a year.

But now, more than ever, your corporate values are on display.

COVID-19 is boiling your Brand Story down to values.

What is a branded photo shoot? Plus, four times it's a bad investment.

Capturing your brand story in photos: How to choose the right marketing images

Why Most Marketing and Creative Agencies Do Not Work On Spec

By Amy Alexander
on January 23, 2020

Sometimes, clients want to know if we’ll work on spec. Or in other words: do we have enough faith in our product to bring a finished marketing program to the table before anyone agrees to pay for it? The quick and short answer is: no. Our team doesn’t work on spec.

In some ways, this question comes down to trust. As a prospective buyer of marketing services, if you’re asking this question then you do not trust us or another agency enough to pay for unseen results. And, we can understand that feeling.

The truth is, marketing has become the car salesman of B2B careers. We make big claims about growth, but many times don’t come through. And business owners feel as if they’ve been manipulated into wasting money.

So, let’s dive into the meat of this question, and explain why we don’t work this way.