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David Mills
By David Mills
on July 15, 2020

Website evaluations give us insight into the performance we are getting in return for our marketing investments

With the whole population shifting their communication, shopping, and sharing to online, your website is more important than it's ever been. And while most websites have a large banner that speaks to immediate COVID-19 measures, that won't be enough to keep up with the pace of change that is occurring online. Taking stock of your website anytime there is a major market disruption is a good practice, with digital change fueling social change at such a rapid pace.

David Mills
By David Mills
on July 15, 2020
The Champion Website Personalty has grown past all of the dysfunctional website personality issues that stop others from performing. This is truly a high-performing website in the making, and the business or nonprofit that benefits has a real asset in place. 
David Mills
By David Mills
on July 09, 2020

Is your website someone you'd like to go to a party with? How about on vacation? You may not think of a website as having a personality - but your customers and prospects see your website as an extension of your brand. If the website is friendly, personal and efficient, that's what they think of you too. 

David Mills
By David Mills
on July 08, 2020
Have you ever been in a used book store that has books everywhere? They are on shelves, stacked on tables and in boxes on the floor. Everyone is pretty sure there is some good stuff in there, but finding it? That's almost impossible. Is that a good description of your website?
David Mills
By David Mills
on July 08, 2020
The Intimidator Website Personalty tends to develop in two scenarios: First, it happens to people who are in very serious business settings. They provide services or products that are no laughing matter, and their websites let you know that. Second, it happens when people use old website technology and out of date graphics that make their sites look like cold-war relics.
David Mills
By David Mills
on July 08, 2020
The Dreamer website personality is big on dreams, but a little low on application. Even the most inspiring website can have a very high bounce rate and low conversion rates (i.e., it doesn't accomplish much).
Jennifer Bailey
By Jennifer Bailey
on March 03, 2020

A Story about Stories that Aren't (Only) Told in Words

Leisure reading is at an all-time low. Did you know that? Even Steve Jobs pointed out back in 2008 that people are reading less than one book per year. But this article is not going to be about leisure reading or the decline in our literary culture.

David Mills
By David Mills
on May 16, 2017

"What to Do with Your Outdated Website," Reprinted from May 16, 2017 Fredericksburg Regional Business Magazine.