Story Collaborative Blog

Web Design,

websites,

the Champion: websites that don't need therapy

By David Mills
on July 15, 2020

The Champion Website Personalty has grown past all of the dysfunctional website personality issues that stop others from performing. This is truly a high-performing website in the making, and the business or nonprofit that benefits has a real asset in place.

Web Design,

websites,

Website Therapy

Some websites have Great personalities, how about yours?

By David Mills
on July 09, 2020

Is your website someone you'd like to go to a party with? How about on vacation? You may not think of a website as having a personality - but your customers and prospects see your website as an extension of your brand. If the website is friendly, personal and efficient, that's what they think of you too.

Web Design,

websites,

Website Therapy

the disorganized: Therapy for The website that creates confusion

By David Mills
on July 08, 2020

Have you ever been in a used book store that has books everywhere? They are on shelves, stacked on tables and in boxes on the floor. Everyone is pretty sure there is some good stuff in there, but finding it? That's almost impossible. Is that a good description of your website?

Web Design,

websites,

Website Therapy

the intimidator: website therapy for sites that scare people

By David Mills
on July 08, 2020

The Intimidator Website Personalty tends to develop in two scenarios: First, it happens to people who are in very serious business settings. They provide services or products that are no laughing matter, and their websites let you know that. Second, it happens when people use old website technology and out of date graphics that make their sites look like cold-war relics.

Web Design,

websites,

Website Therapy,

conversion optimization

the dreamer: website therapy for a site that doesn't convert

By David Mills
on July 08, 2020

The Dreamer website personality is big on dreams, but a little low on application. Even the most inspiring website can have a very high bounce rate and low conversion rates (i.e., it doesn't accomplish much).

marketing automation,

Web Design,

marketing plan,

brand story,

education marketing,

Content Management System,

SEO,

Answers,

websites

6 Things Modern Websites Must Achieve

By Amy Alexander
on June 09, 2020

Growth Driven Design,

Answers,

websites,

content writing

Why "I read an article..." is the #1 Most Often Told Lie

By Jennifer Bailey
on March 03, 2020

A Story about Stories that Aren't (Only) Told in Words

Leisure reading is at an all-time low. Did you know that? Even Steve Jobs pointed out back in 2008 that people are reading less than one book per year. But this article is not going to be about leisure reading or the decline in our literary culture.