How to Make the Most of Your Home Care Marketing Content Online

By David Mills
on November 13, 2017

Customers and search engines have one big thing in common - what they want is answers to questions and solutions for their needs. Google’s primary job is to deliver the best information for the question posed. Customers reward valuable information by staying on websites longer and sharing it with their friends (which also tells Google that they should send more traffic). This is all wrapped up in the digital content that you make available online on your home care website and through social networks. Make your home care marketing content online both intentional and functional for your business with these insights.

In Business Marketing, Always Opt for Growth First

By David Mills
on November 09, 2017

Reach the audience you need more quickly... and then keep them.

Opening new services, locations, and any kind of business growth requires an investment balancing act. You ask, "which marketing spend will create a return most quickly?", and,"how can I minimize risk and reduce the “burn rate” as the business grows?" Reaching break-even isn’t the goal, since total profit at break-even is zero. The goal is to get beyond break-even to profitability.  

Growth Marketing Strategies - Finding Audience Velocity

By David Mills
on November 09, 2017

Whether you are expanding to a second (or third, fourth) location, or adding a new service line to your business, seasons of growth take your business into new levels of risk that require innovation. And beyond just the opportunity for new revenues and profits, the innovative thinking that goes with the expansion process and your business marketing strategy is actually important to the rest of your business too.

A Powerful New Way to Win at Home Care Recruiting

By David Mills
on October 30, 2017

Recruiting employees is the major barrier to growth for many home care and home health employees. Some are even calling it a crisis. In a supply and demand world, when you have demand for care - you also need a great supply - of caregivers. The challenge is no secret, but the answer might just be.

Private School Marketing that Wins New Students

By David Mills
on February 27, 2017

Informative Isn't Enough: Private School Marketing has to Connect

Most people today wouldn't go to a new restaurant without checking it out online first. So why would parents send their children to a private school that has a weak web presence? Having an informative website is no longer enough. Parents and students want to feel a sense of connection. With an inbound private school marketing approach, you can build rapport with new families before they even set foot on your campus.

Inbound Marketing for Private Education: Does Your Strategy Do This?

By David Mills
on February 24, 2017

Inbound marketing for private education makes sense. But it takes the right strategy to make it perform at its best. Here are four questions your strategy must address to make your content marketing work.

Strategies for Private Christian School Inbound Marketing

By David Mills
on December 03, 2016

Your school is unique, with great faculty, carefully selected curriculum, and rigorous academic programs. Yet, without the right kind of private school marketing that builds enrollment, none of that matters! Using an inbound marketing plan allows schools to consistently grow - and that can make the difference between thriving and barely surviving in the competitive world of private education.

Smart Marketing: Building Your Buyer Persona

Smart Marketing: Rented vs. Owned Assets

By Amy Alexander
on June 21, 2016

In a world with endless marketing opportunities, your budget has to be strategic. Having a smart marketing plan involves investing in marketing assets you own, like your website and email list.

A smart marketing plan invests in a website.

Your website is full of owned assets, especially if the content is ranking high in Google search. Since the content you write on your website is entirely your own, and AdWords are merely rented for a premium, this makes your website very valuable. If you don't have a good SEO strategy, that's the first place you can invest for a return. Remember that relevant and fresh content should be part of any SEO strategy.

SEO Packages Need Content to Thrive

By David Mills
on May 06, 2016

The web marketing world is full of SEO (search engine optimization) offers. They often tell stories of wild new amounts of business using back room magic. One that was shared recently promised 111% more traffic in just 14 days! Usually more web traffic is better, but SEO packages that deal only with structure and links miss the reality of customer behavior---especially if they resort to risky or unethical tactics. Without addressing what the web searcher finds when they arrive on a site, SEO can miss the main point of building valuable web traffic that creates real customers. Both the search engines and potential buyers are looking for valuable content.