On the top of many agencies lists is the opportunity to drive additional visitors to their websites. This is done using search engine optimization, which is a series of steps that have a simple goal - place your website on the first page of as many search engine responses as possible. Since the dominant search engine is Google - we can simply say that SEO is designed to put you on the first page of Google searches.
Both customers and employees go through a journey before they contact a home care or home health organization. Like a good story, the customer journey in home care marketing begins with a challenge or a need that has to be overcome. The presence of that need is what sets the journey in motion.
Customers and search engines have one big thing in common - what they want is answers to questions and solutions for their needs. Google’s primary job is to deliver the best information for the question posed. Customers reward valuable information by staying on websites longer and sharing it with their friends (which also tells Google that they should send more traffic). This is all wrapped up in the digital content that you make available online on your home care website and through social networks. Make your home care marketing content online both intentional and functional for your business with these insights.
It can be a challenge to know which communication channels or networks you should use for effective digital content. Do you want to use email, text message, Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, TikTok, Youtube, Slideshare, Quora, or any number of other choices? There are two ways to know which communication channels will serve you best:
Recruiting employees is the major barrier to growth for many home care and home health employees. Some are even calling it a crisis. In a supply and demand world, when you have demand for care - you also need a great supply - of caregivers. The challenge is no secret, but the answer might just be.
Every year, more than a million millennials become parents for the first time. This means that there are currently around 13 million millennial parents in the U.S. who have school-aged children. In order to engage this market, private schools need to understand the unique values of the millennial generation. The way that Christian school marketing reaches millennials matters, and insights into this generation make effective inbound marketing possible.
Story Collaborative recently completed a series of focus groups comprised of millennials (ages 18-35) with the help of one of Honestly Magazine and Workforce & Community Education at Germanna Community College. The insights these millennials provided into their habits, preferences and challenges offer important clues to businesses that want to sustain and grow their brand. This is one article in a series of insights into business growth among millennials.
Story Collaborative recently completed a series of focus groups on millennial with the assistance of Honestly Magazine and the team at Workforce & Community Education from Germanna Community College. Focus group participants provided insights into their habits, preferences and life challenges which we combined with other research to shed light on strategies for effective business communication. This is the first of several articles.
Your website is full of owned assets, especially if the content is ranking high in Google search. Since the content you write on your website is entirely your own, and AdWords are merely rented for a premium, this makes your website very valuable. If you don't have a good SEO strategy, that's the first place you can invest for a return. Remember that relevant and fresh content should be part of any SEO strategy.
We live in a visually demanding world -- we need graphics for almost everything in marketing. That means involvement with designers is a part of daily life. It's especially true if you're committed to keeping on-brand web content, emails, and social posts. I've learned a few things about working with designers in the last 10 years. (At least they don't laugh at me quite as often.) In this short video, Amy Alexander, our brand guru (not self proclaimed), shares some of the common questions that she gets working with business and organizational leaders.
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