<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=118316065439938&amp;ev=PageView&amp;noscript=1">
Deep Dive » Marketing
Browse All Categories
David Mills
By David Mills
on December 24, 2017

You have many choices for marketing and advertising - social networks, digital ads, print ads, email, direct marketing. Which one rises to the top?  If you are in healthcare, technology, education or just about any industry, you may have thought your website was not that valuable because it hasn't been bringing you customers. If this is you, you need to think again.  2017 research reinforces the fact that people who are on their way to becoming customers because they want to expand their learning will go to your website more than any other resource.

David Mills
By David Mills
on November 17, 2017

What people see when they search for a term that has local services attached is different than what they get when they are searching more globally. Local and global search are both beneficial, and it's important to know how they work to connect someone to your home care marketing. Think of this as two kinds of web searchers:

David Mills
By David Mills
on November 16, 2017

SEO brings you “organic traffic,” which delivers to customers who are searching resources that solve their challenges. At the top of the same page that the organic listings appear are both the local SEO results and paid search ads. Paid ads are marked with an advertisement symbol, and people know they are click-us ads that appear on the top of the search page. While these ads are working better than they used to, people still trust the organic listings and the local listings more than they trust paid advertisements. But that does not mean they have no value. For most home care agencies that want to grow, a combination of paid and organic listings is most effective. However, reliance on paid ads only is not a good strategy for sustaining business growth.

David Mills
By David Mills
on November 15, 2017

On the top of many agencies lists is the opportunity to drive additional visitors to their websites. This is done using search engine optimization, which is a series of steps that have a simple goal - place your website on the first page of as many search engine responses as possible. Since the dominant search engine is Google - we can simply say that SEO is designed to put you on the first page of Google searches.

David Mills
By David Mills
on November 14, 2017

Both customers and employees go through a journey before they contact a home care or home health organization. Like a good story, the customer journey in home care marketing begins with a challenge or a need that has to be overcome. The presence of that need is what sets the journey in motion.

David Mills
By David Mills
on November 13, 2017

Customers and search engines have one big thing in common - what they want is answers to questions and solutions for their needs. Google’s primary job is to deliver the best information for the question posed. Customers reward valuable information by staying on websites longer and sharing it with their friends (which also tells Google that they should send more traffic). This is all wrapped up in the digital content that you make available online on your home care website and through social networks. Make your home care marketing content online both intentional and functional for your business with these insights.

David Mills
By David Mills
on November 07, 2017

It can be a challenge to know which communication channels or networks you should use for effective digital content. Do you want to use email, text message, Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, Youtube, Slideshare, Quora, or any number of other choices? There are two ways to know which communication channels will serve you best:

David Mills
By David Mills
on October 30, 2017

Recruiting employees is the major barrier to growth for many home care and home health employees. Some are even calling it a crisis. In a supply and demand world, when you have demand for care - you also need a great supply - of caregivers. The challenge is no secret, but the answer might just be.

David Mills
By David Mills
on April 04, 2017

Every year, more than a million millennials become parents for the first time. This means that there are currently around 13 million millennial parents in the U.S. who have school-aged children. In order to engage this market, private schools need to understand the unique values of the millennial generation. The way that Christian school marketing reaches millennials matters, and insights into this generation make effective inbound marketing possible.

David Mills
By David Mills
on September 23, 2016

Story Collaborative recently completed a series of focus groups comprised of millennials (ages 18-35) with the help of one of Honestly Magazine and Workforce & Community Education at Germanna Community College. The insights these millennials provided into their habits, preferences and challenges offer important clues to businesses that want to sustain and grow their brand. This is one article in a series of insights into business growth among millennials.