<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=118316065439938&amp;ev=PageView&amp;noscript=1">
Deep Dive » Business-to-customer
Browse All Categories
David Mills
By David Mills
on February 16, 2016

The SMART acronym has been applied to objectives in a variety of fields. Specific, Measurable, Attainable, Relevant, and Timely goals have made project management, performance evaluation, and even marketing more effective. When you are setting goals for your marketing, "SMART" is the way to go.

David Mills
By David Mills
on February 15, 2016

Local search services allow businesses to meet customers in the "magic moment of search." Searching online may no longer seem like magic to the customer who has become accustomed to using their phone, tablet, or laptop to shop or find services, but it is magic when a business finds a ready customer through local search. Google's mission is to match up consumer intent in the immediate moment of their search, and local seo services can help organizations meet the consumer in that moment.

David Mills
By David Mills
on February 15, 2016

Local SEO services help your business appear at top of the page for the large percentage of searches that Google tags as "local." But here's the kicker--the majority of those searches are being completed on mobile devices. Google's explanation goes like this, “more Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan."

David Mills
By David Mills
on February 12, 2016

Understanding how to evaluate and plan for local SEO services is an important part of digital marketing strategy for companies with both B2B and B2C products and services. Local search has become a big opportunity for any business that can define where their target customers live and work.

What is local SEO?

Search engine optimization, or SEO, is continuing to change as the primary search engine providers (Google, Bing, Yahoo) make changes to their search results, which are all based in complex algorithms. SEO is really the art and science of presenting your product or services, while helping people who are searching for what you offer. One of the most important recent developments is the shift to localizing search results—the search engines now prioritize information that is geographically closest to the searcher.

David Mills
By David Mills
on October 08, 2015

THE LONG STORY, SHORT

Email is not dead. It may not be as cool, trendy, or techy as the latest social network. But, it has higher click-through rates. And, companies that use it can generate twice the number of quality leads at one-third of the cost. As a way to tell your story and empower customers to share your message, email is hard to beat.