Story Collaborative Blog (16)

Facebook,

social media,

infographic

[Infographic] Who is on Facebook, and how should we advertise?

By Amy Alexander
on July 16, 2020

In 2020, I think it's clear that "everyone" is on Facebook. But, even so... the question remains: who is actively using Facebook and what are they doing while they scroll? These insights can help us better target our ads, and develop more relevant organic content.

Web Design,

websites,

Website Therapy,

conversion optimization

the what's mine is mine: Therapy for Websites that haven't learned to share

By David Mills
on July 15, 2020

It's an early childhood lesson - share your toys and play nicely with others. Amidst all of the valuable information available to every consumer online, there are some who haven't learned to share. They will provide a paragraph of the information that you wanted, but after that...

Web Design,

websites,

Website Therapy

The Type A: Therapy for The website that Might be driving too hard

By David Mills
on July 15, 2020

The Type A personality is legendary - hard-driving, focused and competitive. But, Type A's are known to be impatient and even aggressive. What does that have to do with your website's personality? It's all about the experience that your website delivers to the visitor.

Web Design,

How to,

websites,

Website Therapy

4 Ways to Complete a Website Evaluation Right Now

By David Mills
on July 15, 2020

Website evaluations give us insight into the performance we are getting in return for our marketing investments

With the whole population shifting their communication, shopping, and sharing to online, your website is more important than it's ever been. And while most websites have a large banner that speaks to immediate COVID-19 measures, that won't be enough to keep up with the pace of change that is occurring online. Taking stock of your website anytime there is a major market disruption is a good practice, with digital change fueling social change at such a rapid pace.

Web Design,

websites,

Website Therapy

the Champion: websites that don't need therapy

By David Mills
on July 15, 2020

The Champion Website Personalty has grown past all of the dysfunctional website personality issues that stop others from performing. This is truly a high-performing website in the making, and the business or nonprofit that benefits has a real asset in place.

Growth Driven Websites - No Dead Weight

By David Mills
on July 12, 2020

Most websites are carrying a heavy burden. It's not just the need for high-performing lead conversion, it's the massive amount of dead-weight content that simply doesn't perform. If you run a page count on your website, and compare it to pages or articles that people never visit, you'll see just how much content falls into the category of "no visitors."

Web Design,

websites,

Website Therapy

Some websites have Great personalities, how about yours?

By David Mills
on July 09, 2020

Is your website someone you'd like to go to a party with? How about on vacation? You may not think of a website as having a personality - but your customers and prospects see your website as an extension of your brand. If the website is friendly, personal and efficient, that's what they think of you too.

Web Design,

websites,

Website Therapy

the disorganized: Therapy for The website that creates confusion

By David Mills
on July 08, 2020

Have you ever been in a used book store that has books everywhere? They are on shelves, stacked on tables and in boxes on the floor. Everyone is pretty sure there is some good stuff in there, but finding it? That's almost impossible. Is that a good description of your website?

Web Design,

websites,

Website Therapy

the intimidator: website therapy for sites that scare people

By David Mills
on July 08, 2020

The Intimidator Website Personalty tends to develop in two scenarios: First, it happens to people who are in very serious business settings. They provide services or products that are no laughing matter, and their websites let you know that. Second, it happens when people use old website technology and out of date graphics that make their sites look like cold-war relics.

Web Design,

websites,

Website Therapy,

conversion optimization

the dreamer: website therapy for a site that doesn't convert

By David Mills
on July 08, 2020

The Dreamer website personality is big on dreams, but a little low on application. Even the most inspiring website can have a very high bounce rate and low conversion rates (i.e., it doesn't accomplish much).