Here’s the thing guys. We understand that COVID-19 has changed the way we interact and conduct meetings. With companies like Amazon allowing remote work until next year, and Uber even extending that period until at least June of 2021, being on a video call is here to stay. But there are some rules of engagement for video. And you could be breaking them.
There are many occasions as a marketing professional that call for pulling out your iPhone and capturing something. It could be your product, your customer having an awesome experience, or even in internal team challenge that has potential create amazing recruiting footage. For the next occasion, here are the top three things you can do (or tell you underling to do) to capture the best possible footage.
Business growth is a difficult thing at times with so much to accomplish in terms of marketing, sales, and cash flow. One thing you can do with inexpensive equipment, a little know-how, and good stories is to create business growth through video. By 2019, most content consumed online will be video. Videos can help solve problems that crop in a person’s life (like the Dollar Shave Club intro video or the Chatbooks mom video). Videos can also tell amazing stories that people want to hear more about (think Red Bull’s Digging in the Carts series or Blendtec’s Will it Blend?).
Let me start by saying that I tried to fit three acronyms into this blog, but just couldn't make it happen. As you likely know, SMART is an acronym for defining how to create rock solid objectives, goals, targets, etc. So, how do we get SMART marketing? Getting SMART about your next big marketing push can help you out tremendously.
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