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Chad Alexander

Chad Alexander

Fifth-Level Wizard of video production, editing, concepts, and strategy. Unofficial Jester specializing in Dad-Jokes at Story Collaborative. Deep in the reaches of the grand technical matrix, a wizard was busy at work cracking codes, creating video, and playing pinball. Soon, his skills grew too great to be contained by the matrix, and his role at Story Collaborative was born. Chad is a videographer, video gamer, writer, board gamer, husband to an awesome wife, copy editor, and Doctor Who nerd. Chad spent nearly 10 years in the government contracting sector, has a BS in video communications, and an MS in information systems management. Chad enjoys learning about cybersecurity, drinking good scotch, and laughing entirely too much.

More from Chad Alexander

Chad Alexander
By Chad Alexander
on February 07, 2016

Let me start by saying that I tried to fit three acronyms into this blog, but just couldn't make it happen. As you likely know, SMART is an acronym for defining how to create rock solid objectives, goals, targets, etc. So, how do we get SMART marketing? Getting SMART about your next big marketing push can help you out tremendously.