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Amy Alexander
By Amy Alexander
on September 20, 2018

How Healthy is Your Brand Story?

Brand stories help organizations grow more quickly and with greater sustainability. Complete the checkup to find out how yours might be working.

David Mills
By David Mills
on August 09, 2018

Authenticity is now a core concern of growing companies. Millennials and consumers want to see true integrity and are pushing for real experiences. They want long-term relationships with organizations that bring meaning to their lives rather than simply a paycheck or something delivered in a box. This goes beyond commodities—they want to be connected to organizations with a purpose that anchors the very center of their story.

David Mills
By David Mills
on November 14, 2017

Both customers and employees go through a journey before they contact a home care or home health organization. Like a good story, the customer journey in home care marketing begins with a challenge or a need that has to be overcome. The presence of that need is what sets the journey in motion.

David Mills
By David Mills
on August 17, 2016

Story Collaborative recently completed a series of focus groups on millennial with the assistance of Honestly Magazine and the team at Workforce & Community Education from Germanna Community College. Focus group participants provided insights into their habits, preferences and life challenges which we combined with other research to shed light on strategies for effective business communication. This is the first of several articles.

David Mills
By David Mills
on May 12, 2016

We live in a visually demanding world -- we need graphics for almost everything in marketing. That means involvement with designers is a part of daily life. It's especially true if you're committed to keeping on-brand web content, emails, and social posts. I've learned a few things about working with designers in the last 10 years. (At least they don't laugh at me quite as often.) In this short video, Amy Alexander, our brand guru (not self proclaimed), shares some of the common questions that she gets working with business and organizational leaders.

David Mills
By David Mills
on March 28, 2016

We need marketing that truly connects in order to deliver qualified customers. An effective sales funnel that doesn’t feel like sales at all comes from the warmth of an engaging story. In turn, those story-based activities deliver customers who are engaged with the experience. With so many media choices, allowing customers to experience your brand story from the beginning—while still ensuring the greatest number of qualified leads from our marketing investment—can be a challenge.

Amy Alexander
By Amy Alexander
on February 17, 2016

Writing a great set of brand guidelines is well worth the effort. Guidelines surrounding your identity are unique because they provide an opportunity for employees, designers, writers, stakeholders, and outsiders to interact with your brand. Suddenly, an employee can be your greatest promoter, catching the vision of your organization.

David Mills
By David Mills
on September 28, 2015

THE LONG STORY, SHORT

Mentorship is about lending your story to help write a new one. Whether it's the smooth on-boarding of a millennial, or the strengthening of your overall employee base, mentorship fosters powerful stories. Organizations are given incredible depth as a result of mentoring.

 

David Mills
By David Mills
on July 15, 2015

Yes, the Internet called. And it got smarter.

It wasn't really the internet, as a whole. It was web browsers -- namely Google, Bing, and Yahoo -- that were looking for real content on your website.  As you know, these powerful search engines "crawl" your website on a regular basis. They are constantly indexing its content and structure. Since the end of 2013 search engines have learned something new, they want content that looks a lot more like a real conversation (its called "semantic search").

David Mills
By David Mills
on May 15, 2015

Your website is telling stories about you.

Digital storytelling reaches beyond the news and content that you post, to the web technology that delivers your brand.  A web or social encounter is often the first experience your customer has with your business or nonprofit.   Visitors to your digital properties are not just reading or seeing your story, they are experiencing it through the medium of your web properties.