A Powerful Sales Pipeline is Driven by Brand Stories

We need marketing that truly connects in order to deliver qualified customers. An effective sales funnel that doesn’t feel like sales at all comes from the warmth of an engaging story. In turn, those story-based activities deliver customers who are engaged with the experience - engaged with you. With so many media choices, allowing customers to experience your brand story from the beginning—while still ensuring the greatest number of qualified leads from our marketing investment—can be a challenge.

5 Signs of Amateur Optimization and Local SEO Services

These days everyone seems to offer website services. You might get phone calls, website comments, or emails from random companies in different states or countries. They will offer you guaranteed placement on Google… and sometimes they will use the term “Search Engine Marketing”  instead of “Search Engine Optimization.” But, how do you measure value in full scale and local SEO services?

How do you know what you are spending your money on, or how you can measure your return on investment? Sorting through the offerings can be difficult if you aren't a SEO  expert. Here are five ways to know that current or potential services aren't up to par.

Growth Marketing and the Magic Moment of Local Search

Local search services allow businesses to meet customers in the "magic moment of search." Searching online may no longer seem like magic to the customer who has become accustomed to using their phone, tablet, or laptop to shop or find services, but it is magic when a business finds a ready customer through local search. Google's mission is to match up consumer intent in the immediate moment of their search, and local seo services can help organizations meet the consumer in that moment.

Getting Found with Local SEO Services

Understanding how to evaluate and plan for local SEO services is an important part of digital marketing strategy for companies with both B2B and B2C products and services. Local search has become a big opportunity for any business that can define where their target customers live and work.

What is local SEO?

Search engine optimization, or SEO, is continuing to change as the primary search engine providers (Google, Bing, Yahoo) make changes to their search results, which are all based in complex algorithms. SEO is really the art and science of presenting your product or services, while helping people who are searching for what you offer. One of the most important recent developments is the shift to localizing search results—the search engines now prioritize information that is geographically closest to the searcher.