"What to Do with Your Outdated Website," Reprinted from May 16, 2017 Fredericksburg Regional Business Magazine.
The reasons to upgrade your website’s look, layout, and content are obvious: to create more visitors, more leads, and more customers. Right?
Most private schools don’t have the budget for a full-time recruiter. That job gets shared by staff, board, and enthusiastic parents--often with mixed results. What most leaders don’t understand is that they already have a full-time recruiter who just isn't showing up for work.
I used to use 8-Track cassettes as a training prop - illustrating how obsolete technology impacts our businesses and organizations (here's the -->wiki on 8-track in case you've never seen one). I'd almost always get a laugh just by holding one of these bulky music storage devices up to the crowd. If the inventors and marketers of the 8-track, and so many other technologies, knew how short lived their strategy might be, maybe they would have made different decisions. Building an obsolete website is a real pitfall in growth marketing, especially given the pace of technology change.
