The reasons to upgrade your website’s look, layout, and content are obvious: to create more visitors, more leads, and more customers. Right?
Most private schools don’t have the budget for a full-time recruiter. That job gets shared by staff, board, and enthusiastic parents--often with mixed results. What most leaders don’t understand is that they already have a full-time recruiter who just isn't showing up for work.
Your school is unique, with great faculty, carefully selected curriculum, and rigorous academic programs. Yet, without the right kind of private school marketing that builds enrollment, none of that matters! Using an inbound marketing plan allows schools to consistently grow - and that can make the difference between thriving and barely surviving in the competitive world of private education.
Buyers today, including private school families, do at least 50% of their purchase consideration by looking online, before talking to anyone at your school. What they discover on your website can help them through the decision process and establish a relationship of value and appreciation even before they schedule a visit or attend an open house. Inbound marketing for private education is a potent strategy that positions your school for success in the new world in which consumers own the process.
