Outsourced marketing is a reality for small, medium, and even large companies. We know this. It can't be helped. Whether it's niche digital advertising, rebranding, or website redesigns... even large organizations have to outsource niche expertise. But, have we considered the cost... the major disadvantages of perpetually outsourcing our marketing? Could serial, outsourced marketing be damaging our brand story in a way we never took the time to realize?