In the bustling B2B landscape, it's easy to get caught up chasing big fish. But what if the real opportunity lies in the vast schools of smaller fry? Microenterprises, often overlooked, represent a goldmine of potential for savvy B2B service providers. Here's why your business should consider diving into this vibrant ecosystem.
1. Not So Micro After All: The Surprising Scale of Small
Don't let the "micro" fool you. In many countries, microenterprises make up over 90% of all businesses. That's not just a market; it's an ocean of opportunity. With digital ventures lowering entry barriers, this sector is set for explosive growth.
Consider this: In the EU, microenterprises account for 93% of all businesses. In the US, businesses with fewer than 10 employees make up 79.4% of all firms. The sheer volume presents a massive addressable market for B2B services tailored to their needs.