It's not a secret that inbound marketing is changing. There was a day when inbound marketing was new—a time when mainstream marketing wasn't writing content to bring inbound leads.
Avoid these time wasters in your search for a small business marketing consultant.
People who run small businesses don't think of the work they do as small - nor should they. They are the primary drivers of employment, and they pay the taxes that allow cities to operate. Small businesses create the environments that make communities great. The truth is a $10 to $40 million dollar company isn't small.
When looking for help, knowing what kind of consulting will move the ball forward can also help you to spot a marketing consultant that won't get the job done. Here's how you can sort through some of the noise to get the right kind of help.
The way that buyers engage has changed, and it is having a big impact on sales. Your digital buyer and your sales performance discussed in this webinar.
Differentiation doesn't just come from having unique products or services, it also comes from offering a different experience
If I could just get one-millionth of a bitcoin for each time someone promotes how they have better service, better experience, or a bigger commitment to my satisfaction - I wouldn't just be rich, I could stop caring about good service.
Some websites are essentially online brochures. Others have grown into proven growth machines that consistently deliver great sales leads. The distance between them is bridged when you decide to begin a website update process with some very specific elements that allow a website to do more than just present static business or product information. These websites are reaching real buyers and engaging them in ways that exceed the competition.
The number one rule for sales is being broken
For most people that love barbecue, the number one rule of barbecue is, "It's My Grill!" That means hands off and keep your spatula to yourself. A challenging situation is cropping up for lots of people who are used to cooking up their own leads as salespeople, and someone (marketing) has swiped the spatula.
The shift to working from home has big impacts on B2B sales.
You've heard of the tiny house, now we have the couch office. What's the impact on B2B sales?
Over the last two years, the demands placed on customer service have created a pressure cooker for companies. For many companies, it was a significant customer service stress test, with extended wait times, dropped calls, and slow or non-existent follow-up.
The NY Times calls it the "age of anger", in which otherwise calm adults devolve into fits of rage over customer service problems. Industry leaders call it "a different level of mean." This challenge can seriously damage a brand.
As the world has changed, the hybrid sales model has emerged- how can salespeople master it?
Salespeople are the guardians of industry and customer insight - and that insight and focus is invaluable. But don't just picture those nearing retirement who are seasoned sales veterans. Salespeople age more quickly in their trade and often get their wisdom faster than other employees.
It comes from the push and pull of sales interactions, the pressure of quotas, and crafting winning deals, so it creates "old dogs" at a pretty young age. An experienced, veteran salesperson can be any age - we're really talking about people that learned to sell before the digital space took over.
How sales enablement can support hybrid sales.
In 2021, almost one-third of outside salespeople transitioned to inside sales - permanently. But as the pandemic restrictions ease, a new kind of sales is emerging. It's the hybrid sales model in which sales teams use the best of virtual and in-person skills to become more efficient and meet new customer expectations of speed and convenience.
The missing ingredient? Sales enablement fueled by Sales and Marketing Alignment - a big part of which is driven by shifting priorities in the marketing focus.
