Value propositions are elusive. Even top companies present themselves as "different" using the same concepts and terms as their competitors. They forget to actually differentiate when they present their value to their customers. Common value proposition mistakes leave customers lukewarm about brand loyalty, and unclear about why they should look at anything more than a price-point.
The lack of effective email is a growth barrier
It is frustrating! I know they have my email address and my phone, but my house hasn't been pressure washed for more than a year. I think the power washing company has abandoned me. I think I know why.
It's not because I was a bad customer. I had plenty of dirt on my vinyl siding, and I paid promptly. The technician was only here for a couple of hours and I said thank you, even though some of the spray fluid came through the kitchen door and ruined the tablecloth.
I was stunned when I heard him say it. In just a few short words, Andy Crouch, speaking at the Faith Driven Entrepreneur Conference 2022, captured what we've been working to explain for the entire life of our company. It was as if we'd finally found the words that describe our purpose. Clarity about the "why" fuels the work.
Growth teams have been only a big company strategy. It’s the magic bullet they pull out to overcome barriers, push out new products and seize new opportunities. While big companies can reach into their large staff pool to assemble a team, small and medium-sized businesses and even nonprofits can take advantage of this strategy if they understand how it works.
©2023 Story Collaborative. All rights reserved. Terms, Conditions and Privacy
