It's always a shock to see yourself on public display, especially on the cover (here's the magazine so you can be shocked too). It raises obvious and immediate self-doubt about needing better photos and the ongoing battle for the receding hairline. While it's much better than being put up on the post office wall, it's still a pretty humbling experience. But if you're working to build a company, a little boost always helps. Here are some lessons about being on a magazine cover:
It's a famous story- George Parker used to sell NYC landmarks from a fake office. He sold the Statue of Liberty, Madison Square Garden and reportedly the Brooklyn Bridge (about twice a week). The buyers would then discover that for some reason the police wouldn't let them set up a toll booth in the middle of the bridge! It all ended after his third conviction for running these cons in 1928.
Your home care website is an essential part of your marketing. It's the place that seniors and their families first experience the difference that you offer. Like a salesperson that's available 24/7, your website is the hub around which you should be building both marketing and caregiver recruiting. If that critical online resource becomes a risk for seniors, it threatens their security and your business.
The massive number of details that you're managing to launch a new service line or office location can crowd out one important area - marketing. Great healthcare offerings need great patients. Starting the marketing process early and ensuring that you cover the essential elements will make the investment in clinic space, and time pay off earlier.
Attracting the right number of caregivers to meet client demand is challenging. Your growth is limited by not having great caregivers available when the client is ready. And, keeping those caregivers requires that you've got a job they want when they're ready. Growing agencies are figuring out how to keep the right supply of caregivers to meet client opportunities. An insight from the 2020 Benchmarking Study points out a critical way to boost your effectiveness.
I'll admit it. I'm a recovering DIY addict. Some of the most humorous words spoken in our home are, "I can do that." The DIY resulted in my purchase of a 1960's Triumph Spitfire which broke more clutches than it got oil changes, and too many other projects to name, all completed with low to moderate success. But does the duct tape and baling wire (you know, the wire for hay bales) approach work in 2020 for marketing?
Choice paralysis is the inability to choose, or being frozen in the process because of mental or emotional overload. This can impact your website, the services or products that you sell, and all of your marketing. The last thing we want our marketing to do is to paralyze decisions! We want to help people make good ones!
You can't say: “Yikes! I need a rain check."
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