Waiting on the vaccine: How home care should prepare for post COVID caregiver hiring & client demand

By David Mills
on February 23, 2021

The effects of COVID-19 reduced demand for in-home care due to fears about the disease and increase of care being provided by family members, while at the same time sidelining scores of caregivers due to the lack of demand, and the alternative - getting paid more by taking unemployment. These twin impacts have created a down-turn for many home care providers that most want to overcome in 2021.

When nonprofit Fundraising events are off the table - Finding a silver lining

By David Mills
on February 22, 2021

The impacts of COVID-19 and 2020 have disrupted almost every sector, and nonprofits haven't been spared. Current research available early in 2021 shows that about 70% of nonprofits lost revenue in 2020, with one-quarter losing between 26-50% of their revenue.

Those who work for and support nonprofits of all different types know all too well the impacts of forced program closures, distracted or economically challenged donors, and the loss of fundraising events as a staple for funding.

How the Storeless Economy Impacts Every Brand

By David Mills
on February 11, 2021

Retail, especially it's local expression, has been one of the last to get relief from COVID shutdowns. Almost every town and city now has boarded up or vacant retail. We know from news and our own conversations that many of those stores aren't coming back. While big box stores have continued in-person and added lots of delivery and pick-up options, the smaller stores that give personality and social context to our communities have been shuttered.  

The New Customer Lens on Your Business: Why You Might Be Invisible to The Post-Pandemic Buyer

By David Mills
on February 09, 2021

The way customers view your organization determines everything. From your reputation to their price sensitivity, length of the buying cycle, and willingness to commit to you as a business, employer, school, nonprofit, or church. That lens (the one that customers used in 2019 to search, consider, and commit) has been swapped out for a new vision of the world. What they see today is completely different than the vision that moved them to respond to your old messaging and brand story.

Smart Pivots in 2021: WorkNet Solutions

The Move from Crisis Response to Strategic Pivot

By David Mills
on January 26, 2021

Many businesses that are still open have been living in crisis response mode since March of 2020. By making rapid adjustments to product or service delivery, they have been able to track with the massive buyer shifts that have been occurring. Moving from responding to crisis to making intentional and strategic changes allows the organization to shift from simply staying afloat to seizing opportunities that create strength and growth.

Moving from Mission statement to brand story

By David Mills
on January 01, 2021

Mission, vision, and values are standard fair for organizations that want a strategic focus. These are important elements that should guide a mission-minded organization.

Can Low Cost Website Strategies Reduce Your Ad Spend?

By David Mills
on November 19, 2020

Renting online traffic by purchasing ads is one way to acquire new customers. However, the cost of ads in the online bidding used by digital ad markets is being influenced by something you can control --  your website. Your website plays a major role in how much you will have to spend in order to bring in the right flow of reliable, quality leads. In most cases, websites aren't doing their job to keep ad costs down, and usually do the opposite by driving up your ad budget. It's a much better investment to use low cost website data and update strategies, than to continue being dependent upon ads.

The 3 R's for COVID-19: How to avoid damage to your brand story

By David Mills
on November 16, 2020

We seem to be back in the soup again. Different states and cities are experiencing different levels of restriction. It's exhausting for everyone, and those who came through the first wave of COVID-19 successfully are now looking at renewed restrictions square in the eye. Here are some tips to avoid allowing the ongoing COVID saga from creating long-term damage to your brand story.

Brand Story Takes More than Story Telling

By David Mills
on November 10, 2020

We're hearing about story selling, why stories, and story-based marketing. A brand story is more than the application of story telling to your brand. Here's the difference. The use of stories is a technique or an approach in sales, marketing and communication that is certainly effective. But without a careful process, it won't ever rise to a brand defining level.