
The way customers view your organization determines everything. From your reputation to their price sensitivity, length of the buying cycle, and willingness to commit to you as a business, employer, school, nonprofit, or church. That lens (the one that customers used in 2019 to search, consider, and commit) has been swapped out for a new vision of the world. What they see today is completely different than the vision that moved them to respond to your old messaging and brand story.