Best Kept Secret-itus is a tricky website illness. You or other leaders in your organization might think or say, “I feel like we’re a best kept secret.” This is the first sign that you may in fact have this website illness. To know for sure if your website has this illness, you must be able to define your target audience, because the disease occurs when too few people in that audience know that you exist.
This is a common question for many marketers. You look at your site, and it's been a few months (or a few years) since it was revamped. You start to wonder... "Do I need a new website?" Sometimes, it's not a question you're asking. In some cases, your boss walked into your office in the middle of a busy day and asked, "Hey, do we need a new website?"
Story-based marketing is a growing, dramatic change in the way that brands are connecting and building loyal relationships with their customers. This approach is more powerful than you might think. It's developed beyond simply including stories in the engagement process. Four characteristics help define the difference between traditional and story-based marketing.
A common (but outdated) definition of story-based marketing goes something like this:
Single Point of Failure: this is a concept in IT, business, and manufacturing planning that says: there are some things in our business that can shut us down. If they fail, we fail... As marketers, we are often subject to these single points of failure that stop us from getting things done. We get stuck, because of a single point of failure. Our marketing relies upon a single resource that is either expensive, hard to get, or slow to respond (this is a bottleneck point of failure).
The recent 2020 Benchmarking Study demonstrated the dramatic revenue difference between those who use a CRM and those who do not (if you didn't know, CRM stands for customer relationship management). For those who have feelings of dread about trying out a CRM, or memories of CRMs before the modern email and mobile integrated versions, it's easy to have completely the wrong idea about the about why am I doing this?
The reports from home care agencies make it clear - agencies that put a CRM to work are driving more revenue. The 2020 Benchmarking Study shows that Agencies that use a customer relationship management system (CRM) enjoy a strong financial and practical advantage because they market more effectively, get more done in less time and ensure that prospects don't slip through the cracks.
Managed service providers, or MSPs, are trusted partners for millions of organizations. They hold the keys to almost everything of value within a business from access to banking and client records, to eCommerce and personal information. Since nailing down security issues is an important role for most MSPs, the potential that an MSP could become an insider threat is a potential reputation wrecker for these businesses.
If you need a recruiting advantage, borrow the inbound marketing approach that works with customers and apply it to employee recruiting.
What is inbound marketing? Inbound marketing has become a powerful tool in the effort to win customers. At its heart, inbound marketing is the delivery of value through content that builds trust and leads to a loyal buyer. Valuable content helps the customer throughout their entire journey from exploring a need all the way to making a buying decision. This approach is highly effective with home care marketing because it addresses the whole customer journey as well as the what's required for for search engine optimization (SEO). Those that find you through SEO are often the most qualified customers and employees.
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