Developing a Genuine Brand Platform

By Amy Alexander
on February 19, 2019

Develop a more powerful brand with a genuine brand platform

Brand platforms are all about capturing the existing spirit of your company. The personality, goals, and driving force of any brand should be somehow expressed in a genuine brand platform.

Is your brand story working?

By Amy Alexander
on September 20, 2018

How Healthy is Your Brand Story?

Brand stories help organizations grow more quickly and with greater sustainability. Complete the checkup to find out how yours might be working.

Smart Marketing: Building Your Buyer Persona

Smart Marketing: Rented vs. Owned Assets

By Amy Alexander
on June 21, 2016

In a world with endless marketing opportunities, your budget has to be strategic. Having a smart marketing plan involves investing in marketing assets you own, like your website and email list.

A smart marketing plan invests in a website.

Your website is full of owned assets, especially if the content is ranking high in Google search. Since the content you write on your website is entirely your own, and AdWords are merely rented for a premium, this makes your website very valuable. If you don't have a good SEO strategy, that's the first place you can invest for a return. Remember that relevant and fresh content should be part of any SEO strategy.

The Do's and Don'ts of Brand Guidelines

By Amy Alexander
on February 17, 2016

Writing a great set of brand guidelines is well worth the effort. Guidelines surrounding your identity are unique because they provide an opportunity for employees, designers, writers, stakeholders, and outsiders to interact with your brand. Suddenly, an employee can be your greatest promoter, catching the vision of your organization.

Best Day and Time to Post on Social Media in 2020

By Amy Alexander
on June 17, 2014

[ Updated July, 2020 ]

What is the best day and time to post on social media? Wednesday. On Facebook, it's Wednesday at 11 a.m. or 1-2 p.m. and on Instagram it's Wednesday at 3p.

But wait!

There is more to the story...

Best day and time to post on social media? Great question! I would love to say that the answer above is the perfect formula for publishing. I would also like to say that hours of our research resulted in a simple way to ensure engagement. But, the truth is: there is no perfect day and time for every audience.