For lots of businesses and nonprofits, a website update is a painful and challenging process. They have to reach out to their developer and designer, or find one, create a scope of work, and then get the project into the development queue. Unless of course, they have a developer and a designer on standby with nothing else to do.
Your home care website is an essential part of your marketing. It's the place that seniors and their families first experience the difference that you offer. Like a salesperson that's available 24/7, your website is the hub around which you should be building both marketing and caregiver recruiting. If that critical online resource becomes a risk for seniors, it threatens their security and your business.
Attracting the right number of caregivers to meet client demand is challenging. Your growth is limited by not having great caregivers available when the client is ready. And, keeping those caregivers requires that you've got a job they want when they're ready. Growing agencies are figuring out how to keep the right supply of caregivers to meet client opportunities. An insight from the 2020 Benchmarking Study points out a critical way to boost your effectiveness.
I imagine you have heard of arachnophobia (the fear of spiders) or claustrophobia (fear of confined or crowded spaces). But have you ever heard of a pseudo phobia, called Ostrich Complex?
Does your website lack any return visitors, or have your site visits fallen off? Is it failing to get any lead conversions from real people? Has it been more than 3 years since you have had real work done on it? Has it been built by a do-it-yourself solution, or did Jonas in your uncle’s basement design it for you?
I'll admit it. I'm a recovering DIY addict. Some of the most humorous words spoken in our home are, "I can do that." The DIY resulted in my purchase of a 1960's Triumph Spitfire which broke more clutches than it got oil changes, and too many other projects to name, all completed with low to moderate success. But does the duct tape and baling wire (you know, the wire for hay bales) approach work in 2020 for marketing?
Have you noticed a strange pattern of inappropriate, rude or vulgar language in random places on your website? Are you seeing strange tics like popup messages or changes that you did not make?
We've all seen that tribal reality TV moment when all the contestants meet by torchlight and vote to exile others with their votes written on a piece of bark, and put it into the giant tiki head. Someone is always getting voted off the island - does that apply to your website too?
This is a common question for many marketers. You look at your site, and it's been a few months (or a few years) since it was revamped. You start to wonder... "Do I need a new website?" Sometimes, it's not a question you're asking. In some cases, your boss walked into your office in the middle of a busy day and asked, "Hey, do we need a new website?"
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