For a funeral home owner, there is probably not an asset that is more valuable than the funeral home’s reputation. Yet, the emergence of social media has changed the way that people evaluate the businesses that they should trust for important family needs.
85% of Americans report that they trust online reviews more than what their friends or family say about a business. (Brightlocal)
It’s a familiar story. The local hardware/barber/drugstore/physician/funeral home is bought out by a large corporation or is simply run out of business because they cannot compete. It’s the “big boxing” that has taken over so much of the business fabric in almost every community, including the funeral home industry. It’s important to ask whether it matters and if local funeral homes can compete in a sea of big corporations.