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David Mills
By David Mills
on October 29, 2019

For a funeral home owner, there is probably not an asset that is more valuable than the funeral home’s reputation. Yet, the emergence of social media has changed the way that people evaluate the businesses that they should trust for important family needs.

85% of Americans report that they trust online reviews more than what their friends or family say about a business. (Brightlocal)

David Mills
By David Mills
on October 24, 2019
You may think that just “having a Facebook page” and “a website that serves as a digital billboard” is enough to grow a funeral home. That approach might allow you to “check the box” about being online, but it will actually work against the growth of your business.
David Mills
By David Mills
on September 20, 2019

It’s a familiar story. The local hardware/barber/drugstore/physician/funeral home is bought out by a large corporation or is simply run out of business because they cannot compete. It’s the “big boxing” that has taken over so much of the business fabric in almost every community, including the funeral home industry. It’s important to ask whether it matters and if local funeral homes can compete in a sea of big corporations.