6 Ways to Turn the Wordpress HubSpot Integration into a Growth Machine

By David Mills
on August 05, 2021

How the WordPress HubSpot integration can supercharge your website performance
Have you ever noticed a button in your car or on your computer that you've never really used? Unless you actually read the manual , it's easy to miss some of the best features that technology can deliver. It works that way when you have added the WordPress HubSpot integration to your WordPress website, too. There are lots of features that may have never explored. With the right approach, you can turn the WordPress HubSpot integration into an effective growth engine for your business or nonprofit.

How to speed up WordPress with the HubSpot plugin

By David Mills
on August 04, 2021

Speed up WordPress and Reduce Upkeep with the HubSpot Plugin

With Google's Core Web Vitals making an impact on search rankings, website page load speed for WordPress has become a primary concern for people that want their website to show up on the top of search rankings. The HubSpot plugin is a key part of the solution for this challenge.

Find Your advantage Recruiting  Caregivers & Healthcare workers

By David Mills
on July 15, 2021

A buyer's journey is something we normally use in marketing to customers, but it also has a lot to do with how well we can recruit quality caregivers and healthcare workers, and keep them. In the highly competitive world of healthcare and home care recruiting, it's an advantage that you don't want to miss. Adding an employee journey to your marketing can be a powerful way to build a competitive advantage in recruiting.

How long does it take to build a website

By David Mills
on June 25, 2021

Your marketing plans probably need an answer - "how long does it take to build a website?"

If you haven't had a website redesigned recently, you may not have a good handle on how long it might take. The time required certainly varies, and the one answer you may hear, that really isn't helpful is,

"It depends."

A better grasp of the likely timeline is helpful when you're working on marketing plans and marketing budgets.

Small Business Web Design Packages Guide to Best Value

By David Mills
on June 17, 2021

Knowing how to evaluate small business website design packages is an important key to growth

No one wants a website design package that reduces their visibility, damages their brand, or frustrates their customers. What's worse is making the investment in a small business website, and having almost no improvements in business as a result. Shopping for a website package is not the same as looking for a TV, buying a car or shopping for a new washer and dryer. Why? Because all of these things have standard measurements of volume, size, speed and they come with warranties. Almost none of those things are true of website design (👎 bummer).

How B2E Websites & B2E Marketing helps Home Care & Home Health Grow

By David Mills
on June 09, 2021

Stronger recruiting has become a make-or-break issue, with both B2E Marketing and B2E websites now an essential focus.

Home care agencies are already business-to-business companies (B2B) if they work with institutions to receive referrals. They are also business to consumer (B2C) since they market directly to consumers who need care for themselves or their loved ones. B2E websites and B2E marketing is a critical focus for growth.

But what is B2E?

Why Now is the Time to Recruit Passive Candidates

By David Mills
on June 07, 2021

For staffing intensive businesses, passive candidates represent a big growth opportunity in 2021. Following the disruptions of 2020, the number of job changers has risen. According to a Harris Poll, 52% of U.S. workers are considering a job change this year, and as many as 44% have actual plans in place to make the leap. 

Stop the Best Job Posting Sites from Devaluing Your Listings

By David Mills
on June 02, 2021

Three ways you maximize job listings on the best job posting sites.

Job postings are a critical part of recruiting, but the way they work can devalue the jobs you need to fill. Understanding the ways that your job posts lose their value, and taking steps to stand out, can help you attract and win more great employees.

How much does it cost to make your website accessible?

By Jennifer Bailey
on June 01, 2021

I have. And I didn’t like the answer.

Have you ever seen the price of litigation if someone with a disability decides to file a complaint with the federal government under ADA Title III?

Creating a Hiring Advantage with Digital Marketing Recruitment

By David Mills
on May 19, 2021

Learn how digital marketing recruitment can give you a competitive advantage in hiring

The focus of recruitment marketing and hiring has always been on managing the process. In the world of the big job boards where large numbers of resumes are delivered quickly, the challenge used to be sorting through all the resumes to filter out the ones that didn't fit to find the gem in the list.

But that has all changed in a scarce labor market. Now instead of relying on an ATS to manage the crowd, the need for filtering has been replaced by the need for better recruitment marketing.