The Lord of the Rings has one ring to rule them all, but finding that one plugin has been a big challenge for WordPress users who rely on way too many plugins. Recent changes have presented an opportunity, and a single WordPress plugin can now cut down your reliance on the code-heavy, website slowing, high maintenance parade of plugins you might currently be using.
For lots of businesses and nonprofits, a website update is a painful and challenging process. They have to reach out to their developer and designer, or find one, create a scope of work, and then get the project into the development queue. Unless of course, they have a developer and a designer on standby with nothing else to do.
How the WordPress HubSpot integration can supercharge your website performance
Have you ever noticed a button in your car or on your computer that you've never really used? Unless you actually read the manual , it's easy to miss some of the best features that technology can deliver. It works that way when you have added the WordPress HubSpot integration to your WordPress website, too. There are lots of features that may have never explored. With the right approach, you can turn the WordPress HubSpot integration into an effective growth engine for your business or nonprofit.
With Google's Core Web Vitals making an impact on search rankings, website page load speed for WordPress has become a primary concern for people that want their website to show up on the top of search rankings. The HubSpot plugin is a key part of the solution for this challenge.
A buyer's journey is something we normally use in marketing to customers, but it also has a lot to do with how well we can recruit quality caregivers and healthcare workers, and keep them. In the highly competitive world of healthcare and home care recruiting, it's an advantage that you don't want to miss. Adding an employee journey to your marketing can be a powerful way to build a competitive advantage in recruiting.
If you haven't had a website redesigned recently, you may not have a good handle on how long it might take. The time required certainly varies, and the one answer you may hear, that really isn't helpful is,
"It depends."
A better grasp of the likely timeline is helpful when you're working on marketing plans and marketing budgets.
No one wants a website design package that reduces their visibility, damages their brand, or frustrates their customers. What's worse is making the investment in a small business website, and having almost no improvements in business as a result. Shopping for a website package is not the same as looking for a TV, buying a car or shopping for a new washer and dryer. Why? Because all of these things have standard measurements of volume, size, speed and they come with warranties. Almost none of those things are true of website design (👎 bummer).
Home care agencies are already business-to-business companies (B2B) if they work with institutions to receive referrals. They are also business to consumer (B2C) since they market directly to consumers who need care for themselves or their loved ones. B2E websites and B2E marketing is a critical focus for growth.
For staffing intensive businesses, passive candidates represent a big growth opportunity in 2021. Following the disruptions of 2020, the number of job changers has risen. According to a Harris Poll, 52% of U.S. workers are considering a job change this year, and as many as 44% have actual plans in place to make the leap.
Job postings are a critical part of recruiting, but the way they work can devalue the jobs you need to fill. Understanding the ways that your job posts lose their value, and taking steps to stand out, can help you attract and win more great employees.
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