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Guess what the websites for a local coffee shop, a digital communications company, and a national training company have in common? They all thought that hackers would have little interest in their websites.
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If you have the average number of plugins needed to just run your website, plus additional marketing services that have been cobbled together to support all the channels and target audiences you're trying to reach, then you probably don't have an effective website. You instead have a FrankenPress, a sum of parts that doesn't lead to an effective whole. Even if your website looks good, cobbled-together resources from both the website and the marketing tools add-ons is slowing you down and keeping you from effective marketing.
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Staffing agencies and staffing intensive businesses like homecare, healthcare, and skilled trades deliver one primary value to their customers - skilled people. For most, attracting and winning that talent is their greatest challenge (75%+), with the candidate journey almost always starting and then progressing online. The quality of that experience is one critical part of what sets winning staffing agencies apart from those who are struggling with enough candidates to keep up with placement opportunities.
More isn't a strategy. It's just how you turn on an endless budget-draining spicket of costs, often without a benefit you can track. Learn more about websites that don't suck, and marketing that elevates you above invisibility.
The Lord of the Rings has one ring to rule them all, but finding that one plugin has been a big challenge for WordPress users who rely on way too many plugins. Recent changes have presented an opportunity, and a single WordPress plugin can now cut down your reliance on the code-heavy, website slowing, high maintenance parade of plugins you might currently be using.
For lots of businesses and nonprofits, a website update is a painful and challenging process. They have to reach out to their developer and designer, or find one, create a scope of work, and then get the project into the development queue. Unless of course, they have a developer and a designer on standby with nothing else to do.
How the WordPress HubSpot integration can supercharge your website performance
Have you ever noticed a button in your car or on your computer that you've never really used? Unless you actually read the manual , it's easy to miss some of the best features that technology can deliver. It works that way when you have added the WordPress HubSpot integration to your WordPress website, too. There are lots of features that may have never explored. With the right approach, you can turn the WordPress HubSpot integration into an effective growth engine for your business or nonprofit.
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With Google's Core Web Vitals making an impact on search rankings, website page load speed for WordPress has become a primary concern for people that want their website to show up on the top of search rankings. The HubSpot plugin is a key part of the solution for this challenge.
A buyer's journey is something we normally use in marketing to customers, but it also has a lot to do with how well we can recruit quality caregivers and healthcare workers, and keep them. In the highly competitive world of healthcare and home care recruiting, it's an advantage that you don't want to miss. Adding an employee journey to your marketing can be a powerful way to build a competitive advantage in recruiting.
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If you haven't had a website redesigned recently, you may not have a good handle on how long it might take. The time required certainly varies, and the one answer you may hear, that really isn't helpful is,
"It depends."
A better grasp of the likely timeline is helpful when you're working on marketing plans and marketing budgets.
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