Halloween is coming- FrankenPress Still Haunts Marketers with Cobbled WordPress

By David Mills
on November 02, 2021

The heavy load of custom WordPress development, code updates, and time-consuming marketing with cobbled-together resources can strip away a marketer's biggest advantage - speed.

If you have the average number of plugins needed to just run your website, plus additional marketing services that have been cobbled together to support all the channels and target audiences you're trying to reach, then you probably don't have an effective website. You instead have a FrankenPress, a sum of parts that doesn't lead to an effective whole. Even if your website looks good, cobbled-together resources from both the website and the marketing tools add-ons is slowing you down and keeping you from effective marketing.

Top Staffing Agencies' Digital Candidate Journey

By David Mills
on October 06, 2021

Why review the top staffing agencies' digital candidate journey?

Staffing agencies and staffing intensive businesses like homecare, healthcare, and skilled trades deliver one primary value to their customers - skilled people. For most, attracting and winning that talent is their greatest challenge (75%+), with the candidate journey almost always starting and then progressing online. The quality of that experience is one critical part of what sets winning staffing agencies apart from those who are struggling with enough candidates to keep up with placement opportunities.

Why MORE in marketing isn't always better

By David Mills
on September 04, 2021

More isn't a strategy. It's just how you turn on an endless budget-draining spicket of costs, often without a benefit you can track. Learn more about websites that don't suck, and marketing that elevates you above invisibility.

How to super charge WordPress with Just One Plugin

By David Mills
on August 18, 2021

The Lord of the Rings has one ring to rule them all, but finding that one plugin has been a big challenge for WordPress users who rely on way too many plugins. Recent changes have presented an opportunity, and a single WordPress plugin can now cut down your reliance on the code-heavy, website slowing, high maintenance parade of plugins you might currently be using.

When a Website Update is a Thing of Beauty

By David Mills
on August 17, 2021

Marketers and sales teams have to be free to make a website update quickly and effectively

For lots of businesses and nonprofits, a website update is a painful and challenging process. They have to reach out to their developer and designer, or find one, create a scope of work, and then get the project into the development queue. Unless of course, they have a developer and a designer on standby with nothing else to do.

6 Ways to Turn the Wordpress HubSpot Integration into a Growth Machine

By David Mills
on August 05, 2021

How the WordPress HubSpot integration can supercharge your website performance
Have you ever noticed a button in your car or on your computer that you've never really used? Unless you actually read the manual , it's easy to miss some of the best features that technology can deliver. It works that way when you have added the WordPress HubSpot integration to your WordPress website, too. There are lots of features that may have never explored. With the right approach, you can turn the WordPress HubSpot integration into an effective growth engine for your business or nonprofit.

How to speed up WordPress with the HubSpot plugin

By David Mills
on August 04, 2021

Speed up WordPress and Reduce Upkeep with the HubSpot Plugin

With Google's Core Web Vitals making an impact on search rankings, website page load speed for WordPress has become a primary concern for people that want their website to show up on the top of search rankings. The HubSpot plugin is a key part of the solution for this challenge.

Find Your advantage Recruiting  Caregivers & Healthcare workers

By David Mills
on July 15, 2021

A buyer's journey is something we normally use in marketing to customers, but it also has a lot to do with how well we can recruit quality caregivers and healthcare workers, and keep them. In the highly competitive world of healthcare and home care recruiting, it's an advantage that you don't want to miss. Adding an employee journey to your marketing can be a powerful way to build a competitive advantage in recruiting.

How long does it take to build a website

By David Mills
on June 25, 2021

Your marketing plans probably need an answer - "how long does it take to build a website?"

If you haven't had a website redesigned recently, you may not have a good handle on how long it might take. The time required certainly varies, and the one answer you may hear, that really isn't helpful is,

"It depends."

A better grasp of the likely timeline is helpful when you're working on marketing plans and marketing budgets.

Small Business Web Design Packages Guide to Best Value

By David Mills
on June 17, 2021

Knowing how to evaluate small business website design packages is an important key to growth

No one wants a website design package that reduces their visibility, damages their brand, or frustrates their customers. What's worse is making the investment in a small business website, and having almost no improvements in business as a result. Shopping for a website package is not the same as looking for a TV, buying a car or shopping for a new washer and dryer. Why? Because all of these things have standard measurements of volume, size, speed and they come with warranties. Almost none of those things are true of website design (👎 bummer).