Creating a Hiring Advantage with Digital Marketing Recruitment

By David Mills
on May 19, 2021

Learn how digital marketing recruitment can give you a competitive advantage in hiring

The focus of recruitment marketing and hiring has always been on managing the process. In the world of the big job boards where large numbers of resumes are delivered quickly, the challenge used to be sorting through all the resumes to filter out the ones that didn't fit to find the gem in the list.

But that has all changed in a scarce labor market. Now instead of relying on an ATS to manage the crowd, the need for filtering has been replaced by the need for better recruitment marketing.

In Home Care Marketing Email can Equal Referrals

By David Mills
on May 01, 2021

How Email and More Referrals Go Together for Home Care Marketing

The value of referrals for home care agencies is a proven way to build the business and a primary goal of all home care marketing.  Your former customers along with their family members and the professionals that you interact with are a great source for new business.  The challenge is finding ways to stay “top of mind” with all of these people and the time required. 

How Much Does a Digital Marketing Agency Cost?

By David Mills
on April 22, 2021

Understanding digital marketing agency cost drivers

Cost is almost always a question when you are thinking about finding digital marketing help, whether you're just thinking about it or actually having conversations with prospective agencies. And the answers vary. Understanding what goes into those costs can help you to make a better decision. 

Best Career Pages in Homecare

By David Mills
on April 13, 2021

Learning from the Best Career Pages in Homecare

In a tight job market, staffing agencies like those in homecare recruiting and healthcare recruiting have to shift their focus from just filtering out applicants to winning them. That's the job of a career pages on websites- to engage prospects by helping them experience the culture and the unique value that the company offers. It has to reach beyond the mechanics of presenting the open positions and receiving applications. These pages fill a critical role in supporting company growth. There's lots to learn from those who are doing it well. Here are our picks for best career pages in homecare.

Recruitment Pipelines that Fuel Growth

By David Mills
on April 10, 2021

Whether you are in healthcare staffing, homecare, skilled trades staffing, or have another recruiting focus, your ability to recruit effectively in a scarce labor market determines whether you’ve got the talent to fuel your growth or a lack of new hires that stops it cold. You need your system - your recruitment pipeline - to give you a competitive edge. Some call it a hiring pipeline or a candidate pipeline, but no matter the label, it’s the way you win and nuture opportunities with new hires.

Missing elements in the recruitment pipeline 

Recruitment pipelines come from the same concept as marketing funnels - they are designed to take a large number of people and filter them down to just the right few. The right few to hire, or the right few to sell.

Without Differentiating, Your Home Care Agency Will Remain Invisible

By David Mills
on March 10, 2021

The market is like a basket of crabs. Whenever a home care agency tries the climb out and be different, the other crabs in the basket grab hold with their pincers and drag it back down. It's another version of the blue ocean vs. red ocean strategy - differentiation is what makes you stand out, and the market will work against you.  

Waiting on the vaccine: How home care should prepare for post COVID caregiver hiring & client demand

By David Mills
on February 23, 2021

The effects of COVID-19 reduced demand for in-home care due to fears about the disease and increase of care being provided by family members, while at the same time sidelining scores of caregivers due to the lack of demand, and the alternative - getting paid more by taking unemployment. These twin impacts have created a down-turn for many home care providers that most want to overcome in 2021.

When nonprofit Fundraising events are off the table - Finding a silver lining

By David Mills
on February 22, 2021

The impacts of COVID-19 and 2020 have disrupted almost every sector, and nonprofits haven't been spared. Current research available early in 2021 shows that about 70% of nonprofits lost revenue in 2020, with one-quarter losing between 26-50% of their revenue.

Those who work for and support nonprofits of all different types know all too well the impacts of forced program closures, distracted or economically challenged donors, and the loss of fundraising events as a staple for funding.

How the Storeless Economy Impacts Every Brand

By David Mills
on February 11, 2021

Retail, especially it's local expression, has been one of the last to get relief from COVID shutdowns. Almost every town and city now has boarded up or vacant retail. We know from news and our own conversations that many of those stores aren't coming back. While big box stores have continued in-person and added lots of delivery and pick-up options, the smaller stores that give personality and social context to our communities have been shuttered.  

The New Customer Lens on Your Business: Why You Might Be Invisible to The Post-Pandemic Buyer

By David Mills
on February 09, 2021

The way customers view your organization determines everything. From your reputation to their price sensitivity, length of the buying cycle, and willingness to commit to you as a business, employer, school, nonprofit, or church. That lens (the one that customers used in 2019 to search, consider, and commit) has been swapped out for a new vision of the world. What they see today is completely different than the vision that moved them to respond to your old messaging and brand story.