In a scarce job market, staffing agencies like those in homecare recruiting and healthcare recruiting have to shift their focus from just filtering out applicants to winning them. That's the job of a career page on a website- to engage prospects by helping them experience the culture and the unique value that the company offers. It has to reach beyond the mechanics of presenting the open positions and receiving applications. These pages fill a critical role in supporting company growth. There's lots to learn from those who are doing it well. Here are our picks for top career pages in homecare.
Whether you are in healthcare staffing, homecare, skilled trades staffing, or have another recruiting focus, your ability to recruit effectively in a scarce labor market determines whether you’ve got the talent to fuel your growth or a lack of new hires that stops it cold. You need your system - your recruitment pipeline - to give you a competitive edge. Some call it a hiring pipeline or a candidate pipeline, but no matter the label, it’s the way you track and manage new hires.
You might be surprised to hear that Coca-Cola, among other major brands like Nextdoor and Oregon State, have built attractive websites on HubSpot CMS. If you’re looking into this solution for your own company, it can be helpful to see the breadth of the platform's capabilities.
The market is like a basket of crabs. Whenever a home care agency tries the climb out and be different, the other crabs in the basket grab hold with their pincers and drag it back down. It's another version of the blue ocean vs. red ocean strategy - differentiation is what makes you stand out, and the market will work against you.
The effects of COVID-19 reduced demand for in-home care due to fears about the disease and increase of care being provided by family members, while at the same time sidelining scores of caregivers due to the lack of demand, and the alternative - getting paid more by taking unemployment. These twin impacts have created a down-turn for many home care providers that most want to overcome in 2021.
The impacts of COVID-19 and 2020 have disrupted almost every sector, and nonprofits haven't been spared. Current research available early in 2021 shows that about 70% of nonprofits lost revenue in 2020, with one-quarter losing between 26-50% of their revenue.
Those who work for and support nonprofits of all different types know all too well the impacts of forced program closures, distracted or economically challenged donors, and the loss of fundraising events as a staple for funding.
Retail, especially it's local expression, has been one of the last to get relief from COVID shutdowns. Almost every town and city now has boarded up or vacant retail. We know from news and our own conversations that many of those stores aren't coming back. While big box stores have continued in-person and added lots of delivery and pick-up options, the smaller stores that give personality and social context to our communities have been shuttered.
The way customers view your organization determines everything. From your reputation to their price sensitivity, length of the buying cycle, and willingness to commit to you as a business, employer, school, nonprofit, or church. That lens (the one that customers used in 2019 to search, consider, and commit) has been swapped out for a new vision of the world. What they see today is completely different than the vision that moved them to respond to your old messaging and brand story.
Making the right pivot at the right time is what allows companies to thrive in the midst of big market disruption. Elisabeth Sanders-Park shares insights from her journey in this video interview.
Story Collaborative was named one of the top "30 Most Reputable Companies of the Year 2021" by The Silicon Review. We're honored to have this distinction and excited for what it means this year and moving forward. Part of the reason we were chosen for this distinction is because we believe that the current marketing agency model is unfair.
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