A Powerful New Way to Win at Home Care Recruiting

By David Mills
on October 30, 2017

Recruiting employees is the major barrier to growth for many home care and home health employees. Some are even calling it a crisis. In a supply and demand world, when you have demand for care - you also need a great supply - of caregivers. The challenge is no secret, but the answer might just be.

Christian School Marketing Tip #4 Link Marketing and Admissions

Christian School Marketing Tip #3 - Authentic Content

Christian Schools Marketing Tip #2 Connect with Parents Early in Their Process

Employer Brands for Home Care, Healthcare and Staffing

By David Mills
on June 30, 2017

What your employees say about your company matters. If a brand is the sum total of customer experiences with a company or organization, then what is an employer brand?  It’s the total experience of an individual as an employee.  The employer brand sums up their experience beginning from the first moment they learn about your company, through the process of applying for work, and then their experiences within the company culture.  Just like a customer, employees have a story to tell about the company. Your customers are telling your brand story, but so are your employees. 

Getting Found Online Tip #1

5 Steps to Sync Up Your Brand Story and Brand Platform

By David Mills
on June 02, 2017

You might know about brand platforms and even have one that you use, how about a brand story?

It’s easy to get confused about brand stories, so it helps to define what they are not. Brand stories are not the historical version of how your organization got started, nor are they the collection of marketing lines and images that you use in your marketing mix.

What to Do with Your Outdated Website

By David Mills
on May 16, 2017

"What to Do with Your Outdated Website," Reprinted from May 16, 2017 Fredericksburg Regional Business Magazine.

Improve Christian School Inbound Marketing with Insights about Millennials

By David Mills
on April 04, 2017

Every year, more than a million millennials become parents for the first time. This means that there are currently around 13 million millennial parents in the U.S. who have school-aged children. In order to engage this market, private schools need to understand the unique values of the millennial generation. The way that Christian school marketing reaches millennials matters, and insights into this generation make effective inbound marketing possible.

Private School Marketing that Wins New Students

By David Mills
on February 27, 2017

Informative Isn't Enough: Private School Marketing has to Connect

Most people today wouldn't go to a new restaurant without checking it out online first. So why would parents send their children to a private school that has a weak web presence? Having an informative website is no longer enough. Parents and students want to feel a sense of connection. With an inbound private school marketing approach, you can build rapport with new families before they even set foot on your campus.