If you wonder whether inbound marketing can focus on digital ads and organic SEO (search engine optimization), the right answer is often - "yes." Making a choice about whether to include ads along with inbound marketing and its native SEO vs. digital ads is based on your business needs. Inbound marketing, done well, can address both long-term and short-term business goals.
Brand platforms are all about capturing the existing spirit of your company. The personality, goals, and driving force of any brand should be somehow expressed in a genuine brand platform.
We’ve come a long way from the days when all marketing was distributed to the entire available audience - true mass marketing. The development of technologies like targeted cable and retargeting (serving ads to people who have visited your website), has allowed more focused and cost-effective outreach. But these approaches still don’t meet the need for the many businesses, sales teams and nonprofits who need to reach a very small pool of prospects.
It hardly seems fair. First, consumers use democratizing technology to change everything, and then the state of change puts employees in the driver's seat too. We're hiring at Story Collaborative, and like many other employers, want to find the right person. Here is a chance to catch your breath and look beyond our now Uberized world as it relates to hiring and keeping great team members. In this guest post, we are joined by Jonathan M. Mills, Founder of Corporate Culture Specialist with important insights into how your brand can adapt and thrive in an employee's market.
Brand stories help organizations grow more quickly and with greater sustainability. Complete the checkup to find out how yours might be working.
Why is there such an obsession with stories in marketing? The answer - organizations that are powered by a well-crafted brand story grow more than those with any other communication approach. Brand stories aren’t just a method; they connect to the core of how the human mind works. When we connect with people using a brand story, the message stays with them longer and moves them to take action more quickly.
Def: hac·tic
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noun
Everyone loves a shortcut—but as you know from sitting in the back seat while people refuse to use a map—they don’t always lead you to where you thought they would. It’s easy to get busy with lots of tasks that others have used, or that have been suggested to us as shortcuts for growth. When you begin to dabble in marketing, you can start to get a dozen emails a week with “marketing hacks” (read that as quick shortcuts) with each one promising to address every challenge you are facing.
Authenticity is now a core concern of growing companies. Millennials and consumers want to see true integrity and are pushing for real experiences. They want long-term relationships with organizations that bring meaning to their lives rather than simply a paycheck or something delivered in a box. This goes beyond commodities—they want to be connected to organizations with a purpose that anchors the very center of their story.
Keywords are like VHS Tapes; if that’s all you have, you’re going to miss out on better opportunities.
Some things that you thought you knew about Search Engine Optimization (SEO) aren’t true anymore.
Business growth is a difficult thing at times with so much to accomplish in terms of marketing, sales, and cash flow. One thing you can do with inexpensive equipment, a little know-how, and good stories is to create business growth through video. By 2019, most content consumed online will be video. Videos can help solve problems that crop in a person’s life (like the Dollar Shave Club intro video or the Chatbooks mom video). Videos can also tell amazing stories that people want to hear more about (think Red Bull’s Digging in the Carts series or Blendtec’s Will it Blend?).
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