De-Clunk Your Sales by Streamlining Your Software

By David Mills
on May 22, 2023

How to approach sales and marketing software to improve sales outcomes and reduce frustration and time waste.

Credible estimates tell us that sales reps spend only one-third of their time selling with the rest of their time spent on administrative tasks or data entry.

It’s a safe bet that your sales team is spending at least 5 hours or more each week just managing the technology they need to communicate.

That’s more than half of a day, wasted every week.

But that’s not all, 72% of salespeople spend another hour a day in data entry.

There went another half day.

Ten Essential Skills for Face-to-Face Sales

By David Mills
on May 22, 2023

Refreshing face-to-face sales skills

Remember when sales were mostly in person or on the phone? While many people relied upon the personal interaction of tradeshows and vendor visits, it all got shut down during COVID. Is it possible that some of those in-person skills have gotten a little rusty? If you have salespeople who are new to the team or industry, they may have skipped the hard-won lessons of your veteran salespeople and might need a refresher on the skills of in-person meetings.

Here are a couple of ways to refresh those in-person skills. First is a quick refresher on the essential skills for in-person sales. Following that are four classic sales books that can spark fresh insights into the skills for effective sales.

Does Search Engine Optimization - SEO - Help Your Brand Story?

By David Mills
on March 06, 2023

Does all of your effort on search engine optimization, help or hurt your brand? It’s easy to miss the brand impacts of Search Engine Optimization (SEO) while you are working to ensure that customers can find you online. Search strategy is deeply interwoven with the experience that potential customers have with your brand.

The tech fight of the century- the impact of AI for business

By David Mills
on February 08, 2023

We've got ringside seats, except we've got a stake in this game because AI for business is going to change everything

Sports fans love a good fight, and there's one going on right now in the online search world. It all started on November 30, 2022, when Open AI made their service ChatGPT public. Over the holiday season, Google's top leaders had to wake up from their long winter's nap to a widely reported code red, because they realized the dramatic impact this was already having.

How to use email to fuel company growth

By David Mills
on November 07, 2022

The lack of effective email is a growth barrier

Deliver better customer experiences with email tied to a CRM (and don't ditch good customers)

It is frustrating! I know they have my email address and my phone, but my house hasn't been pressure washed for more than a year. I think the power washing company has abandoned me. I think I know why.

It's not because I was a bad customer. I had plenty of dirt on my vinyl siding, and I paid promptly. The technician was only here for a couple of hours and I said thank you, even though some of the spray fluid came through the kitchen door and ruined the tablecloth.

Our Mission: Help You Accomplish Good, Hard Things

By David Mills
on October 18, 2022

I was stunned when I heard him say it. In just a few short words, Andy Crouch, speaking at the Faith Driven Entrepreneur Conference 2022, captured what we've been working to explain for the entire life of our company. It was as if we'd finally found the words that describe our purpose. Clarity about the "why" fuels the work.

How gold mining tell us who to trust with our growth

How Growth Hacks Might Be Stopping Your Growth

Business Growth by the Seat of Your Pants?

The Cause-Centered Company Continuum