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Deep Dive » David Mills
David Mills

David Mills

David is one of the founders of Story Collaborative and serves as the Chief Growth Officer. He is passionate about finding the right strategy for each client and helping them move into sustainable growth. He is a veteran of organizational development and communications and has worked with thousands of businesses and nonprofits across the country.

More from David Mills

David Mills
By David Mills
on September 09, 2022
                                                          
David Mills
By David Mills
on September 07, 2022

Growth teams have been only a big company strategy. It’s the magic bullet they pull out to overcome barriers, push out new products and seize new opportunities. While big companies can reach into their large staff pool to assemble a team, small and medium-sized businesses and even nonprofits can take advantage of this strategy if they understand how it works.

David Mills
By David Mills
on August 19, 2022

Avoid these time wasters in your search for a small business marketing consultant.

People who run small businesses don't think of the work they do as small - nor should they. They are the primary drivers of employment, and they pay the taxes that allow cities to operate. Small businesses create the environments that make communities great. The truth is a $10 to $40 million dollar company isn't small.

When looking for help, knowing what kind of consulting will move the ball forward can also help you to spot a marketing consultant that won't get the job done. Here's how you can sort through some of the noise to get the right kind of help.  

David Mills
By David Mills
on August 12, 2022
The way that buyers engage has changed, and it is having a big impact on sales.  Your digital buyer and your sales performance discussed in this webinar.

 

David Mills
By David Mills
on June 21, 2022

Differentiation doesn't just come from having unique products or services, it also comes from offering a different experience

If I could just get one-millionth of a bitcoin for each time someone promotes how they have better service, better experience, or a bigger commitment to my satisfaction - I wouldn't just be rich, I could stop caring about good service.

David Mills
By David Mills
on June 09, 2022

Some websites are essentially online brochures. Others have grown into proven growth machines that consistently deliver great sales leads. The distance between them is bridged when you decide to begin a website update process with some very specific elements that allow a website to do more than just present static business or product information. These websites are reaching real buyers and engaging them in ways that exceed the competition.

David Mills
By David Mills
on June 02, 2022

The number one rule for sales is being broken

For most people that love barbecue, the number one rule of barbecue is, "It's My Grill!" That means hands off and keep your spatula to yourself.  A challenging situation is cropping up for lots of people who are used to cooking up their own leads as salespeople, and someone (marketing) has swiped the spatula.