What your employees say about your company matters. If a brand is the sum total of customer experiences with a company or organization, then what is an employer brand? It’s the total experience of an individual as an employee. The employer brand sums up their experience beginning from the first moment they learn about your company, through the process of applying for work, and then their experiences within the company culture. Just like a customer, employees have a story to tell about the company. Your customers are telling your brand story, but so are your employees.
It’s easy to get confused about brand stories, so it helps to define what they are not. Brand stories are not the historical version of how your organization got started, nor are they the collection of marketing lines and images that you use in your marketing mix.
"What to Do with Your Outdated Website," Reprinted from May 16, 2017 Fredericksburg Regional Business Magazine.
Every year, more than a million millennials become parents for the first time. This means that there are currently around 13 million millennial parents in the U.S. who have school-aged children. In order to engage this market, private schools need to understand the unique values of the millennial generation. The way that Christian school marketing reaches millennials matters, and insights into this generation make effective inbound marketing possible.
Most people today wouldn't go to a new restaurant without checking it out online first. So why would parents send their children to a private school that has a weak web presence? Having an informative website is no longer enough. Parents and students want to feel a sense of connection. With an inbound private school marketing approach, you can build rapport with new families before they even set foot on your campus.
Inbound marketing for private education makes sense. But it takes the right strategy to make it perform at its best. Here are four questions your strategy must address to make your content marketing work.
Most private schools don’t have the budget for a full-time recruiter. That job gets shared by staff, board, and enthusiastic parents--often with mixed results. What most leaders don’t understand is that they already have a full-time recruiter who just isn't showing up for work.
Your school is unique, with great faculty, carefully selected curriculum, and rigorous academic programs. Yet, without the right kind of private school marketing that builds enrollment, none of that matters! Using an inbound marketing plan allows schools to consistently grow - and that can make the difference between thriving and barely surviving in the competitive world of private education.
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