How to Make the Most of Your Home Care Marketing Content Online

By David Mills
on November 13, 2017

Customers and search engines have one big thing in common - what they want is answers to questions and solutions for their needs. Google’s primary job is to deliver the best information for the question posed. Customers reward valuable information by staying on websites longer and sharing it with their friends (which also tells Google that they should send more traffic). This is all wrapped up in the digital content that you make available online on your home care website and through social networks. Make your home care marketing content online both intentional and functional for your business with these insights.

In Business Marketing, Always Opt for Growth First

By David Mills
on November 09, 2017

Reach the audience you need more quickly... and then keep them.

Opening new services, locations, and any kind of business growth requires an investment balancing act. You ask, "which marketing spend will create a return most quickly?", and,"how can I minimize risk and reduce the “burn rate” as the business grows?" Reaching break-even isn’t the goal, since total profit at break-even is zero. The goal is to get beyond break-even to profitability.  

Growth Marketing Strategies - Finding Audience Velocity

By David Mills
on November 09, 2017

Whether you are expanding to a second (or third, fourth) location, or adding a new service line to your business, seasons of growth take your business into new levels of risk that require innovation. And beyond just the opportunity for new revenues and profits, the innovative thinking that goes with the expansion process and your business marketing strategy is actually important to the rest of your business too.

Selecting Channels for Your Marketing Strategy

By David Mills
on November 07, 2017

It can be a challenge to know which communication channels or networks you should use for effective digital content. Do you want to use email, text message, Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, TikTok, Youtube, Slideshare, Quora, or any number of other choices? There are two ways to know which communication channels will serve you best:

A Powerful New Way to Win at Home Care Recruiting

By David Mills
on October 30, 2017

Recruiting employees is the major barrier to growth for many home care and home health employees. Some are even calling it a crisis. In a supply and demand world, when you have demand for care - you also need a great supply - of caregivers. The challenge is no secret, but the answer might just be.

Christian School Marketing Tip #4 Link Marketing and Admissions

Christian School Marketing Tip #3 - Authentic Content

Christian Schools Marketing Tip #2 Connect with Parents Early in Their Process

Employer Brands for Home Care, Healthcare and Staffing

By David Mills
on June 30, 2017

What your employees say about your company matters. If a brand is the sum total of customer experiences with a company or organization, then what is an employer brand?  It’s the total experience of an individual as an employee.  The employer brand sums up their experience beginning from the first moment they learn about your company, through the process of applying for work, and then their experiences within the company culture.  Just like a customer, employees have a story to tell about the company. Your customers are telling your brand story, but so are your employees. 

Getting Found Online Tip #1