A Powerful Sales Pipeline is Driven by Brand Stories

By David Mills
on March 28, 2016

We need marketing that truly connects in order to deliver qualified customers. An effective sales funnel that doesn’t feel like sales at all comes from the warmth of an engaging story. In turn, those story-based activities deliver customers who are engaged with the experience - engaged with you. With so many media choices, allowing customers to experience your brand story from the beginning—while still ensuring the greatest number of qualified leads from our marketing investment—can be a challenge.

Another Take on SMART Marketing

By David Mills
on February 16, 2016

The SMART acronym has been applied to objectives in a variety of fields. Specific, Measurable, Attainable, Relevant, and Timely goals have made project management, performance evaluation, and even marketing more effective. When you are setting goals for your marketing, "SMART" is the way to go.

Why Mobile Ready is Key for Local SEO Services

By David Mills
on February 15, 2016

Local SEO services help your business appear at top of the page for the large percentage of searches that Google tags as "local." But here's the kicker--the majority of those searches are being completed on mobile devices. Google's explanation goes like this, “more Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan."

3 Ways to Own Your Smart Marketing

By David Mills
on February 15, 2016

Finding the right mix for your marketing budget requires ongoing vigilance and regular adjustments. The shift toward digital media has pushed many organizations into a significant learning curve that can result in smart marketing.  Much of the decision-making ends up being a wrestling match between "what we’ve always done" and attractive new opportunities. Beyond the tactical decisions over how much to allocate to various media, there lies a bigger opportunity.

Getting Found with Local SEO Services

By David Mills
on February 12, 2016

Understanding how to evaluate and plan for local SEO services is an important part of digital marketing strategy for companies with both B2B and B2C products and services. Local search has become a big opportunity for any business that can define where their target customers live and work.

What is local SEO?

Search engine optimization, or SEO, is continuing to change as the primary search engine providers (Google, Bing, Yahoo) make changes to their search results, which are all based in complex algorithms. SEO is really the art and science of presenting your product or services, while helping people who are searching for what you offer. One of the most important recent developments is the shift to localizing search results—the search engines now prioritize information that is geographically closest to the searcher.

The KISS Acronymn & Your SMART Marketing

By Chad Alexander
on February 07, 2016

Let me start by saying that I tried to fit three acronyms into this blog, but just couldn't make it happen. As you likely know, SMART is an acronym for defining how to create rock solid objectives, goals, targets, etc. So, how do we get SMART marketing? Getting SMART about your next big marketing push can help you out tremendously.