Best Day and Time to Post on Social Media in 2020

[ Updated July, 2020 ]

What is the best day and time to post on social media? Wednesday. On Facebook, it's Wednesday at 11 a.m. or 1-2 p.m. and on Instagram it's Wednesday at 3p.

 

But wait!

There is more to the story...

Best day and time to post on social media? Great question! I would love to say that the answer above is the perfect formula for publishing. I would also like to say that hours of our research resulted in a simple way to ensure engagement. But, the truth is: there is no perfect day and time for every audience.

Marketers Ruin Everything: How to Become a Storyteller

Being in business or organizational leadership doesn't leave us room to be romantic about the way we wish the world would behave. That romantic view of the world causes us to hesitate in moving into new marketing and communication realities because we are too busy observing how we wish things would "not be." We want the methods that we have learned to work and continue working. But the truth is, things have changed.