A three-part series: How to own your brand story, align your team, and multiply your impact
Part 1: Own Your Brand Story
Anyone who works in a service-related industry knows the challenges of serving people, satisfying budgets and regulations, and doing all of that with a team of humans. Our experience often lines up with the title of the great book by Charles Swindoll about personal perseverance, Three Steps Forward and Two Steps Back. Sometimes it seems that just about the time we start to see our numbers climbing, we face a set-back due to customer service, a staffing issue, or even both. When you own your brand story it can help propel you to stronger growth, better staff retention and customer service.
In 2020, we’re convinced that taking three steps forward and no steps back, revolves around learning how to own your brand story, align your team, and multiplying your effort. We’re seeing these outcomes in the clients we work with and want to share them in this three-part article that will introduce the kinds of change that will create momentum that you can sustain.
It's easy to get excited about the latest "shiny object." We're excited about robotics, machine learning and creating computers that will be doing a variety of human tasks. We're even making quantum particles work for us in computing, and hopefully, they'll deliver value in the future. Software is making it possible for us to take what was available previously only to the mega-corporation into even the smallest start-up or to the individual home.
It's happening again. Your ability to finish a sentence has become difficult, it doesn't seem like you are getting anywhere on completing one simple task, and you are becoming easily distracted. Did you guess it yet? That's right... these are the symptoms of burnout!
The truth is it's not the first - or the last - time that this will happen. But your project isn't done, and you have to keep going.
Sometimes, clients want to know if we’ll work on spec. Or in other words: do we have enough faith in our product to bring a finished marketing program to the table before anyone agrees to pay for it? The quick and short answer is: no. Our team doesn’t work on spec.
In some ways, this question comes down to trust. As a prospective buyer of marketing services, if you’re asking this question then you do not trust us or another agency enough to pay for unseen results. And, we can understand that feeling.
The truth is, marketing has become the car salesman of B2B careers. We make big claims about growth, but many times don’t come through. And business owners feel as if they’ve been manipulated into wasting money.
So, let’s dive into the meat of this question, and explain why we don’t work this way.
(5 Minute Read)
What do Disney+ streaming, robotic automation and desktop video communication all have in common? We’re in an age of digital disruption. Entrepreneurs and savvy business owners alike are looking for competitive advantages and often find them in digital solutions. Your industry is no different with lots of disruption occurring now with even more to come in 2020.
What is Digital Disruption?
This is the effect of technology that changes the basic expectations and behaviors throughout our culture. Market disruption can cause whole industries to radically change and long-standing companies to disappear in very short periods of time.
