Like hungry soldiers at Valley Forge, they are all tugging on our attention -more than 8,000 different marketing software systems, plus a small army of one-person bands that decided one day to keep working from home and use some of that software. Is that the army that you need?
The rapid pace of change since 2020 has thrust many leaders into the role of growth leader for their organization. For some it is recovery, and for others it is a response to big new opportunities. Growth leaders can be found in almost every industry and with a variety of job titles. Some have a growth title like "growth manager, while others are working in RevOps. Most don't have a special title at all because they've added the growth leader job to their existing position. Whether they are an owner, a partner, a C-suite leader, or a department head, a growth leader's job has a single central characteristic: their desk is where the buck stops for company growth.
There are lots of choices about how and where websites are built and hosted. Normally, that's less a management decision and more something for marketing and IT to work out.
But a number of big factors are moving decisions about whether to use WordPress or HubSpot, or Apple or Microsoft onto the manager's list of concerns. One is security, and the other is the central role that websites now play in sustainable growth.
We rely on our websites, now more than ever. Whether you are recruiting employees, nurturing donors or looking for more customers, the digital journey is a must-have, but hacking can stop all of that.
When Godaddy announced that it had allowed 1.2 million WordPress users to be compromised, it added fuel to the already significant fire of security concerns around this much-loved open-source website software.
Guess what the websites for a local coffee shop, a digital communications company, and a national training company have in common? They all thought that hackers would have little interest in their websites.
If you have the average number of plugins needed to just run your website, plus additional marketing services that have been cobbled together to support all the channels and target audiences you're trying to reach, then you probably don't have an effective website. You instead have a FrankenPress, a sum of parts that doesn't lead to an effective whole. Even if your website looks good, cobbled-together resources from both the website and the marketing tools add-ons is slowing you down and keeping you from effective marketing.
Staffing agencies and staffing intensive businesses like homecare, healthcare, and skilled trades deliver one primary value to their customers - skilled people. For most, attracting and winning that talent is their greatest challenge (75%+), with the candidate journey almost always starting and then progressing online. The quality of that experience is one critical part of what sets winning staffing agencies apart from those who are struggling with enough candidates to keep up with placement opportunities.
More isn't a strategy. It's just how you turn on an endless budget-draining spicket of costs, often without a benefit you can track. Learn more about websites that don't suck, and marketing that elevates you above invisibility.
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