High Performing Websites through Growth Driven Design

Who is your number 1 sales person? Your website.

A lot is riding on your website. What used to be an online support to sales has now shifted to become our number #1 sales person. How so? Consumers spend at least half of their time online before they talk with anyone in your business. The wrong choices on how you approach your website can have the same affect as firing your best salesperson, or closing your most profitable storefront.

What to Do with Your Outdated Website

"What to Do with Your Outdated Website," Reprinted from May 16, 2017 Fredericksburg Regional Business Magazine.

The Threat of Outdated Websites

The reasons to upgrade your website’s look, layout, and content are obvious: to create more visitors, more leads, and more customers. Right?

The Internet called your website. But, no one answered.

Yes, the Internet called. And it got smarter.

It wasn't really the internet, as a whole. It was web browsers -- namely Google, Bing, and Yahoo -- that were looking for real content on your website.  As you know, these powerful search engines "crawl" your website on a regular basis. They are constantly indexing its content and structure. Since the end of 2013 search engines have learned something new, they want content that looks a lot more like a real conversation (its called "semantic search").