3 Video Ideas for Business Growth

By Chad Alexander
on May 10, 2018

Business growth is a difficult thing at times with so much to accomplish in terms of marketing, sales, and cash flow. One thing you can do with inexpensive equipment, a little know-how, and good stories is to create business growth through video. By 2019, most content consumed online will be video. Videos can help solve problems that crop in a person’s life (like the Dollar Shave Club intro video or the Chatbooks mom video). Videos can also tell amazing stories that people want to hear more about (think Red Bull’s Digging in the Carts series or Blendtec’s Will it Blend?).

Agile Marketing Can Accelerate Business Growth

By David Mills
on February 27, 2018

The promise of technology for business is its ability to make big resources available for everyone. It’s an equalizer. The personal applications have changed entertainment, personal networking, finance, job hunting, and many other parts of our lives. In business, we look to technology accelerators in ecommerce, cloud services, software that is developed through broad crowdsourcing, and other systems that allow us to do more with less time and money.

For Business Growth, Inbound Brings All Your Marketing Together

By David Mills
on November 23, 2017

There are more than 5,000 options for Martech (marketing technology).  Add that to what you need for customer service, CRM, scheduling and payment systems and it creates a dizzying array of options. Growing companies have large tech stacks and need a complex set of strategies to compete. But how do they integrate the technology and the information in a way that creates business growth?

In Business Marketing, Always Opt for Growth First

By David Mills
on November 09, 2017

Reach the audience you need more quickly... and then keep them.

Opening new services, locations, and any kind of business growth requires an investment balancing act. You ask, "which marketing spend will create a return most quickly?", and,"how can I minimize risk and reduce the “burn rate” as the business grows?" Reaching break-even isn’t the goal, since total profit at break-even is zero. The goal is to get beyond break-even to profitability.  

Growth Marketing Strategies - Finding Audience Velocity

By David Mills
on November 09, 2017

Whether you are expanding to a second (or third, fourth) location, or adding a new service line to your business, seasons of growth take your business into new levels of risk that require innovation. And beyond just the opportunity for new revenues and profits, the innovative thinking that goes with the expansion process and your business marketing strategy is actually important to the rest of your business too.