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David Mills

David Mills

David is one of the founders of Story Collaborative and serves as the Chief Growth Officer. He is passionate about finding the right strategy for each client and helping them move into sustainable growth. He is a veteran of organizational development and communications and has worked with thousands of businesses and nonprofits across the country.

Recent posts by David Mills

3 min read

What's blocking better home care caregiver recruiting?

By David Mills on September 28, 2020

Attracting the right number of caregivers to meet client demand is challenging. Your growth is limited by not having great caregivers available when the client is ready. And, keeping those caregivers requires that you've got a job they want when they're ready.  Growing agencies are figuring out how to keep the right supply of caregivers to meet client opportunities. An insight from the 2020 Benchmarking Study points out a critical way to boost your effectiveness.

Topics: Web Design Home Care home health
1 min read

When a client asks us: What is your favorite sales hack?

By David Mills on September 23, 2020

The questionWhen someone asks in a coaching session: “What’s your favorite sales hack of all time?”

Topics: Sales Funnel Sales Repeat After Me
3 min read

The new online senior is Impacting home care growth

By David Mills on September 14, 2020

Topics: Home Care home health assisted living home care marketing
4 min read

Downgrading your Marketing with DIY

By David Mills on September 9, 2020

I'll admit it. I'm a recovering DIY addict. Some of the most humorous words spoken in our home are, "I can do that." The DIY resulted in my purchase of a 1960's Triumph Spitfire which broke more clutches than it got oil changes, and too many other projects to name, all completed with low to moderate success. But does the duct tape and baling wire (you know, the wire for hay bales) approach work in 2020 for marketing?

Topics: Web Design growth marketing
2 min read

Preventing Choice Paralysis in your Prospects

By David Mills on September 8, 2020

What is choice paralysis?

Choice paralysis is the inability to choose, or being frozen in the process because of mental or emotional overload. This can impact your website, the services or products that you sell, and all of your marketing. The last thing we want our marketing to do is to paralyze decisions! We want to help people make good ones!

Topics: Sales Funnel business growth strategies
1 min read

What to say when asked: Can you prove your marketing is working?

By David Mills on September 2, 2020

The question: How to respond when your CFO walks in and says: "We're going to cut your marketing budget, unless you can prove that your methods are working."


The answer:

You can't say: “Yikes! I need a rain check." 

Topics: Sales Funnel growth marketing Metrics business growth strategies Repeat After Me
2 min read

De-Personalization Disorder: Website THerapy

By David Mills on August 25, 2020

Personalization vs. de-personalization

Understanding Personalization

In order to understand de-personalization we have to understand personalization. This is the use of data to deliver messages and information to the right person at the right time. This can put the right kind of data in front of the right person at the right time. 

Topics: marketing automation websites Website Therapy
6 min read

What if your recruiting funnel is upside down?

By David Mills on August 25, 2020

Since recruiting and retaining caregivers is the lifeblood of senior care, finding the right combination of recruiting methods is critical. With in-person events off the table for now, job listing services might seem like the only viable option. The 2020 Benchmarking Study highlights an important recruiting difference between agencies that are growing and those that struggle to grow.

Topics: inbound recruiting homecare
5 min read

What to do when your web pages are voted off the island

By David Mills on August 18, 2020

We've all seen that tribal reality TV moment when all the contestants meet by torchlight and vote to exile others with their votes written on a piece of bark, and put it into the giant tiki head. Someone is always getting voted off the island - does that apply to your website too?

Topics: Web Design
1 min read

Website Therapy: Are You A Best Kept Secret?

By David Mills on August 18, 2020

Best Kept Secret-itus is a tricky website illness. You or other leaders in your organization might think or say, “I feel like we’re a best kept secret.” This is the first sign that you may in fact have this website illness. To know for sure if your website has this illness, you must be able to define your target audience, because the disease occurs when too few people in that audience know that you exist.