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Healthcare Marketing Strategies - 2017 Award Winner

By David Mills on May 19, 2017

Helping consumers make good healthcare choices is the driver behind the best healthcare marketing strategies.  Medical professionals have long avoided types of consumer marketing that some other professions have adopted - the marketing that healthcare delivers has to result in positive health seeking behavior without reducing it to a commodity that is “now on sale.”  Consumer confidence and trust in both the professionalism and value offered have to be central to every effort to increase service delivery metrics.  Winning healthcare marketing strategies include both.

Topics: medical marketing News inbound marketing