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David Mills
By David Mills
on August 03, 2016
If you listen to what Jeff Bezos of Amazon says about our brands, you’ll probably agree: “Your brand is what people say about you when you’re not in the room.” Your Brand Story The story part of the brand is important too because the impressions that people have and share about our companies aren’t just fleeting observations-- they are stories that get told over and over again, woven into the broader life narratives that people remember and take with them into all of their relationships.